There are many iconic products in the world, but few have had the power and impact that has been witnessed in the iPhone. The way in which Apple creates a mythology about its brands and the effect that this mythology has upon the perception of the products made by Apple is of great interest. Many companies would want to mimic or surpass this type of powerful branding. Therefore, studying the way in which the product has been marketed to the public is a powerful tool for understanding how such a phenomenon can occur. 4. Research Design Two types of data contribute to the further understanding of the topic of this research study. Primary and secondary researches were explored in order to more fully understand the objectives of the study as they have been framed by the research questions. Primary data was determined through the use of a questionnaire that would be distributed to appropriate participants. The secondary data was taken from resources that have information that would add perspective to the topic of this study. This data was taken from internet resources as well as books and journal articles. The secondary research was conducted through the lens of exploratory research, defined by Beri (2008) as creating a focus on ideas that pertain to the concepts within the study. In researching the previously established concepts that pertain to the topic, new ideas can be generated towards discovering new aspects to the study. The data was approached through the grounded theory for qualitative research. The research was coded for its commonalities from which memos will be created in order to organize the discovery into concepts that can be analyzed for their content. In comparing the contents of the research, a hypothesis will then be considered as it is revealed through the data. Although this methodology seems backwards, it provides for the emergence of themes, rather than forcing a preconceived idea and then seeking data to prove or disprove the concept (Strauss 1999, p. vii). 5. Research Resources Analysis The research methodology is essentially qualitative in nature. It does not involve a statistical analysis of the success rate of the marketing campaign of Apple for iPhone. The research is focused on the qualitative understanding of the marketing technique employed by Apple and the effectiveness of this technique expressed in terms of customer feedback and views, and the level of customer satisfaction. To this end, the resources utilized would be in the form of questionnaires sent via email, and filled out in person by customers selected randomly in a marketplace. The second part of the study involves a review of the existing research on the topic through the examination of published journals and articles. Through a cognitive analysis of results obtained from this two-pronged study, and comparison of the established and new research on the subject, a conclusion would be drawn about the marketing methodology and its effectiveness of Apple for iPhone. The questionnaires designed for this purpose will have to be open-ended so that they present flexibility to the volunteers to fully express their views. Questions that reflect preconceived ideas about the marketing strategy will be discarded. To this end, a list of all the possible questions will be prepared, from which only
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Special Study Project Management Report 1. Title of Research Project How iPhone Maker Apple Competes Across the Smartphone Market 2. Research Objectives To study the marketing strategies of and the perceptions of consumers about the Apple iPhone. 3. Research Background The Apple iPhone was launched in 2007, taking the wireless communication industry into a revolution of their products through the introduction of Smartphone technologies…
DMC unit is further divided into Consumer Electronics (CE) and Information technology and Mobile Communications (IM).2 The products produced under the CE section include digital televisions, monitors, air conditioners and refrigerators. IM unit is responsible for manufacture of various products such as smart phones, 3G phones, printers, computers and telecommunication systems.
The Smartphone uses apps in order to extend the functionality of their products to create higher levels of the transmission of information to their clients. The iPhone hit the market with an intense level of interest creating a fervent anticipation which promoted the phone to a high level of sales.
In economic studies, demand is always dependent on production & supplies. Several factors effect the overall supply chain management including customers, distribution centers, customer service centers, suppliers etc. Effect of certain factors with the help of simulations discussed by (Sunjay, 2004) IMPORTANCE OF CONTINEOUS SUPPLY OF A PRODUCT IN THE CONSUMER MARKET A commodity becomes a product by providing good services.
One of the companies that has survived this turbulence is Apple Inc. Apple Inc is one of the leading brand of the world and is rated as 35th on the list of Fortune 500 companies (CNN Money, 2011). The organization was established in the year 1976 as Apple Computer by Steven Wozniak and Steve Jobs who is the present CEO of the company.
They aim to capture broad market and improve their revenue. The company targets to achieve this within three months once the execution of the plan begins. This company has planned to start its activities by early July 2013 and end by October 2013. Setting activities at the right time will enable MidlandsPhones to get into the market before their rivals (Ireland, Liu and Yu-Chih, 2008).
SWOT Analysis of the IPhone 5 5.1 Strengths 5 5.2 Weaknesses 6 5.3 Opportunities 7 6. Conclusion 8 7. Recommendations 8 1. Terms of Reference Pranav Jain has written this report to Mr Tony Ukuwana. This report is due on the 17th November 2013. This report was written to analyse the worth of IPhone by looking at its strengths and weaknesses and what opportunities, threats and competition it has in today’s market.
The challenge of marketing is to generate that revenue by satisfying consumers wants at a profit and in a socially responsible manner. For a business enterprise to realize the full benefits of marketing concept that philosophy must be translated into action.
The organization was established in the year 1976 as Apple Computer by Steven Wozniak and Steve Jobs who is the present CEO of the company. The company was publicly listed on the stock exchange in the year 1980 and is presently based in California
The company for example segments the market in order of purchasing power of the individuals. Different segments of the market have diverse purchasing power, the rice of a product as a fundamental influencer of the profitability of product influences the ability of
The iPhone was Apple’s standout star with apple selling 48 million units of iPhone. On the other hand, Apple sold 9.9 million units of IMac and 5.7 million units of iPad. This still indicates that iPad is still dragging the results that were evident in the previous years. The sales in iPad are declining while those of iPhone are increasing.
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