This essay focuses on several things that make Martial Arts a viable business option. One is the fact that it does not go out of style. After years of existence, Martial Arts did not only persist, it has evolved and has allowed the development of even more Martial Arts. This has happened despite the lack of a definitive international body that will push for the growth of the sports. Hollywood exposure is also helping the art in getting more attention from the mainstream market. As more and more fighting techniques are developed, Hollywood is learning how to use different disciplines in a single movie. This produces greater interest on the sport. It is not enough that awareness about the discipline increases, it is more important that awareness among the right people about the art increases. Martial arts practitioners in movies are always projected to be the tough guys. This attracts people who are interested in learning how to fight. Fighting techniques are used for survival and military combat and not for anything else. It is stated by the researcher that there may be a need for different martial arts organization to come together to come up with a universal plan on how to promote the sport. Once the marketing strategy is cleared out, it would be easier for gym owners to make business sense out of martial arts. The mere fact that martial arts remain a billion dollar industry despite the lack of international marketing strategy proves and shows the potential that the sport has.
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