The result is the ability to create and define the cultural affiliations that are within the main structure of art.
The concepts of O’Brien and Szeman show that there is a direct correlation between cultural expressions and the new possibilities within contemporary art. This begins with the understanding of techniques that are used with art and how this is beginning to transform. The first concept is related to ideas of language. In popular culture, this is beginning to transform, break down and alter into new expressions and ideologies. The approach taken is one which is defined specifically by new expressions that are combining disciplines. The idea of language is one which begins to move into concepts of how language can be expressed in visual arts, multimedia, dance and other concepts. Integrating this into artistic forms and developing a sense of hybridity allows individuals and the languages to move forward with specific concepts and to create a sense of understanding that moves outside of the traditional ideas of language and into something that is understood within popular culture.
O’Brien and Szeman continue this concept with the ideas of signs, representation and discourse. The ideas of hybridity and ways in which these theories turn into new expressions lead into different areas of exploration. Popular culture, specifically with modern theories, associates directly with the understanding that there is a sense of breaking down the forms and theories that were before a part of the artistic expressions. Instead, the signs and representations become more important. Artistic works become a medium that one can express the different representations and ideas while the technique with the artwork becomes secondary. Instead of creating a representation that is based on a medium, the medium becomes a tool that is used with the representation or discourse that is being expressed. With