Defining the policy of Apple Inc, on one of the occasions Steve Jobs said “The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament” (Linzmayer,2004).
Spent his early life in California and later studied literature, poetry and physics. Though he could not achieve much distinction there yet destiny had more to offer in form of his dropping out from school, and during the course met Steve Wozniak, Jobs was associated with Hew let Packard during his first few years of struggle ,Steve himself was an engineering expert in the field of electronics and Steve Jobs convinced him into expanding his Blue box device .Through this time Jobs got chance to spend time with Wozniak yet he was never content with the only electronics manufacturing, he had a mind that was best suited for innovative ideas and creations .Jobs somehow convinced his friend on bringing about innovation and revamping the entire structure and gave him the idea of Computer in the Apple inc. Jobs was associated with Apple Inc by then .The early years were never easy and Jobs had to compromise on his V.W mini bus while his partner in project Wozniak had to sell out his electronic calculator in order to arrange money for the first computer .This was known as the Apple 1 computer and was launched under the brand name of Apple Inc. this was the first step of many innovations to come and Steve Jobs never looked back with his ideas . The 80s decade saw a challenge in form of launch of IBM computer, and this prompted Jobs as the innovator and Apple as the company to think different and bring more color into the game to beat the opponent .
This rivalry gave rise to first Graphic User Interface based Computer in 1984. 1985 was a dark year for Jobs and saw his relations getting sour with the management in the Apple Inc, and Macintosh became reason for his half way departure from the incumbent company .The company however, equally