Leeflang 2009) and therefore a unique and attractive logo would gather the attention of the most whereas a boring and a dull logo would not be able to get the attention of people (Kumar, 2009).
Today as industries have become highly competitive, every organisation needs to differentiate itself from the other firms and logo has an important role in differentiating a company with others (Pavitt, 2002). A logo is able to make the company stand out in the crowd and therefore an attractive logo could help in increasing the sales of the product particularly when consumers are buying without thinking too much (Blythe, 2008).
This report analyses one of today’s leading brands of the fashion industry in the world, Christian Dior. The report examines what the logo of the company visually reflects and communicates to the target market. Also the report comes up after redesigning the logo of the company and recommends what the logo of the company should be. The report also highlights how the competing firms in the fashion industry are making use of their logos to communicate what they want to.
Christian Dior is one of the leading international brands in the fashion industry and it offers different variety of products including clothing and fashion accessories, fragrance and beauty products including makeup and skin care products, jewellery and timepieces. The company offers fashion clothing and other accessories and the main target market of the company are female particularly young females. As the company offers a lot to its target market, therefore the logo of the company should be such that it would be able to get the attention of people and reflect the target market about the offerings of the company.
It is important for the company to make sure that the logo of the company clearly reflects what the company offers to its client. A well prepared logo is able to get into the minds of the consumers and it is easily remembered by them. This is one of the reasons why many