Additionally, Brain Activity will be determined using electroencephalography (EEG). This will be another form of disclosure of confidential or private information. Electroencephalography (EEG) examines brain electrical activity in human brain and it can detect covert processing, a processing without any requirement on responds. Therefore, with this private and confidential disclosure, I would only take into account only participants who volunteer and commit myself to do testing on as far as the project goes and as long as no harm occurs on any of my interviewees or myself.
At this stage, I have not yet come across any potential conflicts of interest towards my proposed research project. On the other hand I will not be 100% sure whether there may or may not be any potential conflicts of interest towards my project in the future or not. However, as far as I am concerned, my proposed research project does no harm to participants or myself as one of the volunteers participating in my research project.
The risks are potentially minimal since the project involves interviews. However, some participants may be allergic to some materials, including materials that may have been used in making my design objects.
Before exposing my research participants to my objects, no matter how common they appear to be, I will ask them if they have any allergic reaction to objects. This way, I will be able to assert with utmost certainty that my project does not harm anyone in any way.
The primary objective of this research is to determine the emotional effect of shapes/forms on human brain. Research findings will give an in depth understanding of this important connection and therefore, the use of objects/forms especially jewellery will be optimised to bring positive inner feelings such as inner peace and calm. This will greatly benefit me, participants, and more notably, marketers who can articulate their marketing products to appeal to emotions of their