Graphics Innovations and Satisfaction - Essay Example

? Graphics Innovations and Satisfaction Visual Arts and Film Studies Seminar Group: Seminar Group No: Presented Graphics Innovations and satisfaction Graphic design is a powerful tool that presents ideas as they are. It is one of the most effective ways of expressing that which cannot be expressed using words. Largely, people make decisions at the psychological level which is a subconscious level, and these decisions are prone to influence at this level. It follows that presenting information that would alter the perception of people at the same subconscious level would result to changes in perception. In most cases, satisfaction is obtained when one perceives a product or an issue to have value and to address their problems. This may not be attained using words, and calls for a more powerful tool that would influence people’s perceptions as required. Therefore, graphics are the best mode of passing information or changing the perception of people to bring about a feeling of satisfaction and value. Mora & Ledesma (2011, 2) argue that interactive dynamic graphics are an ideal way through which lecturers have used to pass information in multivariate data analysis especially to psychology students. The use of these graphics according to Mora & Ledesma provides insights into procedures that do not easily stem from the formulae. Dynamic graphics are especially more effective in presenting these ideas, and lead to more satisfaction among the audience. Since these multivariate data are difficult to express in words, observation of graphical dynamics offer a more informative way in which these concepts are derived. This leads to more satisfaction or the students are more informed through the graphic representation work. It would follow that, if graphics lead to more informed perception; advancement and innovation in the field of graphics would therefore lead to more informed perception in all angles of life as these would interact with the audience perception at the psychological level to present the required information. Therefore technological advancement would lead to more satisfaction among the audience, and has a great influence on the choices and perceptions that are made by the audience. Gray & Wilkins (2005, abstract) elaborate that a project carried out to investigate the use of a set of core tactile and large print diagrams with supporting materials for degree level psychology courses, revealed that when the pack was used in a class of 22 blind and virtually impaired psychology students, it proved to be a useful resource. An in-depth follow-up in psychology books and curriculum therefore was carried out to enhance the use of a “psychology Core Graphics Resource Pack.” These were designed with the students and experts well involved in the process. The use of large graphics, core tactile and other images proved to be an important resource among the virtually impaired students, and this later lead to efforts in making these graphics and disseminating them in large scale to be used by the relevant schools. It was through the advancement of the previously used graphics that the classes were satisfied and able to learn effectively through improved graphics, which explains the importance of graphics in satisfaction. With more innovations and advancement in this field, the graphics would therefore lead to more satisfaction in meeting the learning objectives of the blind in general. The most revolutionary field that portrays the satisfaction that may result from innovations in graphics is the film industry. Parsons (2010, 60) explains the various ways in which computers are currently used to create amazing graphics in the film industry. The film industry has influenced the lives of many in the current world, and as Parsons elaborates, it is just the use of graphics that are well designed and integrated though highly innovative software. These can be done at the comfort of the seat by anyone as far as the software and the knowledge to create these graphics is available. The result has been that people have been hooked in cinemas and cybernetics to satisfy a great need of interacting with the virtual world due to the calculated work of graphics. This explains the power of graphics in changing lives globally as innovations improve. In the current business world, graphics have been extensively used in presenting ideas about products and changing the perception of customers regarding particular products. Atkinson (2011, 10) explains that psychology means the science of the mind. Therefore, as far as psychology is the science of the mind, It means that playing around with the perception of customers would bring about the required perception concerned to a specify product. This explains the extensive use of graphics to influence the same mind in business in a new approach known as business psychology (Atkinson 2011, 10). Selling goods or displaying these products is essentially a mental process depending on the state of mind that is induced in the purchase of such goods. The states of mind are induced in the purchase and these states are induced through by reason of certainly established principles of psychology. An advertiser in utilizing graphics engages the mind of the audience in attracting the attention of prospective purchase of these goods. The best ways in which these graphics are presented would lead to more arousal of desire and interest concern these graphics in the purchase and the more the desire that customers will have in purchasing these products. Therefore, the graphical presentation seeks to create awareness, arouse feelings in the the audience and create the desire, the final process would be acquiring this final product to satisfy the desire created. This is the main approach that business has taken in advertising and creating graphics of products to the audience. The use of graphics by Martin Rowson in Britain to satire the political system and pass information to the audience through graphics perhaps stood as the most remarkable work, and due to these graphics by Rowson, the public was able to relate events and to remember more than reading a paper could have informed them about the daily political occurrences (Howe 2008, 3). Apart from writing for the Guardian paper, other comic books such as the Waste Land and tristram Shandy provide more information and attraction than words could The more the graphics seem innovative, the more satisfaction that these graphics will have on the targeted audience. This would have solved the objective the graphics in creating this satisfaction. For example, Sony in their adverts has been known to use the most captivating graphics in arousing the interest of customers and satisfy the desire to have these products. The graphics portrayed as seen in these is Sony advert is captivating in that it serves the purpose of showing the clarity and precision of a Sony TV in presenting graphics (Talk marketing, 2009). Image 1. Sony advert on clarity Considering that the audience would have a desire to have a TV that has clear graphics and that presents the clarity of the pictures as shown, Sony Corp arouses the desire to have these products to satisfy this need. Largely, Atkinson (2011, 10) argues that the idea behind graphics in business is to play around with the mind of the audience and bring about the required perception that would enhance satisfaction of the desire aroused by such graphics. The innovation of these graphics is observed from the Sony 3-D graphics as presented by Guardian (2010). Comparing the two adverts, the aspect of innovation in creating more satisfaction over the same product resurfaces. Largely, the 3-D graphics are more captivating and with advanced clarity. The graphics arouse a desire to have more captivating images on TV compared to the normal 2-D, and this leads to more satisfaction of the audience as they would have more advancement and better views to the public. Therefore, the advancement of the graphics from 2-D to 3-D presents a case of better graphics and more arousal of desire in customers considering the psychology of buying or the meant images created in the minds of the customers. Jones, Pierce & Hunter (1989, 25-c) explains that graphic representations are important in that they help learners and the general audience to perceive , comprehend, summarize and synthesize complex ideas in many ways that words cannot explain. A good graphical representation has the potential to show at a glance the main parts of a whole and their relations. This allows a holistic approach in which words cannot convey to the audience. Apple Inc (2011) clearly elaborates this assertion that graphics are able to provide a more holistic picture that words alone cannot convey. Apple in displaying the products, which include the Macbooks and iPhone portray highly innovated graphics that interact highly with the audience’s minds to provide the feeling of having the most sophisticated and interactive product in the market. The sophistication and innovations that are presented by the adverts by Apple and Sony Corp reveal that though innovations, graphics can be used to highly influence the perception of the audience greatly, this brings about the sense of satisfaction concerning these products. This satisfaction from graphics leads to urge to purchase more of these products compared to products with non interactive graphics. According to the Guardian (2011), Sony Corp undertakes to carryout massive advertisements though highly interactive graphics that have led to the company being a leader in the electronic market. The innovation and advancement of these graphics lead to a feeling of increased value offered by the products in Sony Corp. and influenced the buying options due to the buying psychology explained earlier. The use of interactive graphics by Alistair Donald in creating and describing the initiative to promote self build neighborhoods mostly in architecture explains the power and the important of graphics. The innovations and improvements in the computer platforms make these designs to be better more real and drawing down to actuality. The power of interactive graphics and innovations in creating satisfaction was observed in Sony adverts that raised a lot of critics from the black community (Guradan, 2011). The black community highly criticized the ‘Play Station Portable White is coming’ slogan as being a racial sentiment. This means that the graphic design presented in the advert that portrays white woman grasping black man as racist. This was a case of dissatisfaction by a certain group and explains the power of such graphics as a result of innovations in creating the satisfaction or dissatisfaction to a large extent as the audience has to identify with the perception of the graphics in one way or another. Bloomberg Business (2005) explains that power of the graphical adverts by the leading companies such as Toyota and Sony in creating perception the mind of customers, and this has led to satisfaction concerning the quality and superiority of these brands in the market today, which in turn translates to increased buying. Pxleyes (2009) presents the leading 15 graphical advertisements from companies such as Nissan, Toyota, and Sony and the extent to which they portray creativity and advanced innovations. These adverts create metal perceptions of satisfaction due to the the highly captivating g nature and mental perception, thereby leading to increased preferences of these brands in the market today. Image 2; Play Station Portable White is coming advert McLoughlin & Aaker (2010, 186) argue that creation of brand image largely influences the perception and value of the company and product in the mind of the customers and this explains the efforts by the above companies to enhance innovations in creating graphics that would have a positive brand image in the mind of customers. These brand images and graphical representations therefore lead to satisfaction of customers regarding the company and its products. The use of colors, patterns and images in an innovative way as presented by Naldz graphics (2010) largely portrays how the audience can be hooked to various shades of patterns where these aspects above are coordinated in an innovative way to give different meaning to these color shades and graphics. This means that with more innovations in such designs, the audience would be swayed to different perceptions as per their mental images created by these patterns. The result would be increased satisfaction of the desires aroused by these captivating designs. This is more observed in clothing and textile designs. Image 3; Color shades and graphics Conclusion The use of graphics for a long time has been used to convey messages in a more holistic way as compared to the use of words. Captivating graphics are much more informative and elicit different emotions among the audience, and these emotions lead to closer satisfaction of the need in question. Largely, graphics arouse feelings, the feelings create desire and the desire or need is more satisfied through these graphics. The high level of innovations in presenting graphics have of late lead to increased satisfaction in the audience, as these graphics portray value and clear messages that may not be expressed though words. The highly innovative and captivating adverts produced by leading companies such as Sony corp., Toyota, and apple as presented above portray a highly captivating interface, and the mind of the audience is brought closer to satisfaction as compared to the graphics used on plain surfaces. The 3-D graphics have been more captivating and lead to more satisfaction in the audience as compared to any other graphics. This is as a result of increased innovativeness and advancement in the graphical work in films, adverts and other media. Graphics largely play a significant influence at the subconscious level or with the psychology of the audience considering that psychology is a science of the mind of the audience. Influencing this mental image creates the intended image, and this explains the continued use of captivating and innovating graphics by leading companies. The increased sales recorded by these companies might largely be attributed to the graphics created in adverts that create a sense of satisfaction concerning the product and the company’s image. The power of graphics is extensively used in the business world and this has led to business psychology, which has been utilized by large magnitude in leading companies. Graphics are the best mode of communication and presentation of ideas mainly those that cannot be expressed verbally. The use of graphics in visually challenged students proved to be a success in satisfying the urge of these students in learning, and the continued use of such graphics and innovations in the field of education. Therefore though innovations, graphics would lead to more satisfaction and changing lives in the public life. List of references Atkinson W.W., 2010. The psychology of salesmanship. NY: Cosimo Inc. Bloomberg Business,2005. Global brands. Bloomberg Businessweek http://www.businessweek.com/magazine/content/05_31/b3945098.htm Gray G., & Wilkins S.M.,2005, A ‘Psychology Core Graphics Resource Pack’ for HE: The development of a resource to support blind and visually impaired students in higher education. British Journal of Visual Impairment vol. 23(1): pp 31-37 Howe S., 2008. Milton at 400. A Newsletter of the Faculty of English- Cambridge. vol 8. http://www.english.cam.ac.uk/alumni/newsletter/9westroad8.pdf Jones B.F., Pierce J., & Hunter B., 1989. Teaching students to construct graphic representations. North Central regional Educational Laboratory http://www.thinkingfoundation.org/research/journal_articles/pdf/edlead-dec88jan89.pdf McLougflin D., & Aaker A.D., 2010. Strategic: management: Global perspectives. CA: Wiley & Sons Mora P.M., & Ledesma R.D., 2011. Using Interactive Graphics to Teach Multivariate Data Analysis to Psychology Students. Journal of Statistics Education 19(1). Parsons O.D., 2010. Computer concepts-illustrated introductory.MA: Cengage Learning. Graphics list Apple Inc., 2011. A breakthrough, through and through. Apple Inc. http://www.apple.com/macbookpro/features.html Naldz Graphics, 2011. 40+ captivating red patterns for extraordinary designs. http://naldzgraphics.net/freebies/40-captivating-red-patterns-for-extraordinary-designs/ Pxleyes, 2011. Tiop 15 commercials enhanced with computer graphics http://www.pxleyes.com/blog/2009/07/top-15-commercials-enhanced-with-computer-graphics/ Talk Marketing, 2009. Sony adverts- 5 of the best http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=13500 The Guardian, 2011. Sony ad provokes race accusations http://www.guardian.co.uk/technology/gamesblog/2006/jul/05/sonyadcasues The Guardian, 2011. Watch Sony’s 3D TV ad. The Guardian. http://www.guardian.co.uk/media/video/2010/may/21/sony-3d-tv-ad List of images Image 1. Sony advert on clarity http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=13500 Image 2; Play Station Portable White is coming advert http://www.guardian.co.uk/technology/gamesblog/2006/jul/05/sonyadcasues Image 3; Color shades and graphics http://naldzgraphics.net/freebies/40-captivating-red-patterns-for-extraordinary-designs/. Read More