The essay "The Production of Fashion" focuses on the alteration of the characteristics of fashion industry under the influence of branding, as related to the changes on consumer preferences worldwide. The review of appropriate literature has revealed that brands developed in the fashion industry have led to the differentiation of the industry’s trends, including the use of superseded garments. It is also proved that the structure and the characteristics of the fashion system allow the expansion of the above trend: by focusing on increase of their profitability, industry’s brands had to increase productivity, even if quality was decreased, more or less. Moreover, it could be supported that the increase of demand worldwide would not allow the industry’s brands to follow a different strategy, an issue that it is critically discussed below. The fashion industry, as part of the economy, is quite complex. Apart from a system for the achievement of profits, the fashion industry can be also characterized as a framework for the development of culture. In this context, the industry’s development is not an easy task. Influenced by economic recessions and changes in consumption trends, the fashion industry has suffered strong pressures that have caused the limitation of the industry’s profitability. For example, reference can be made to ‘the industry’s workforce in the UK for the period 1996-1997 which was estimated to 150,000 workers’, a number rather low if taking into consideration the size of the particular market.
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4 pages (1000 words)Essay
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