Since buying it was the only expense incurred, watching television became the preferred leisure activity for almost half of the population.
Executives at the television broadcasters were more concerned with advertisers than the viewers because advertisers brought in revenue. The biggest revenue generator was the cigarette industry (Thompson & Joseph 19). The advertisers influenced the entertainment with the potential to attract most viewers. With free home entertainment, the movie industry saw a diminishing number of audiences. With endless soap operas, comedies and advertisements, television discouraged the reading culture and shortened attention spans while promoting violence (Thompson & Joseph 19). People all over the country shared a common thing because of the television.
In conclusion, television became the monarchy of entertainment. It bore an appeal to the majority middle class who had conventional tastes. Television offered entertainment they could identify with, thus influencing a cultural bond among them (Shell 9). Those who watched common television programmes adopted a lifestyle from