Functionalists are of the view that the change in the role of men and women will the society to de-shape as the values of society will be confused with the roles portrayed in the Bond movies (Roxbury, 2013).
However, constructionists highlight that race, ethnicity, gender, sexuality, and social class has no meaning to the individual until the media gives it a meaning. Therefore, watching films is a process that involves immense interpretation and it is through the films and that individuals perceive what it takes to be a man, woman, gay lesbian, black, white, Asian, Latino, middle class or working class. Thus, images reinforce the roles of individuals to such an extent that the reality and constructed reality infuse with one another to form the factual living standards. It is these standards that confuse women and men alike. This implies that the roles of men and women become more complex as they start to believe and adopt images portrayed in the Bond films. Basing on this, it is not incorrect to highlight that the bond movies set standards for women as well as men; making their roles more complex in the society (Sutherland & Feltey, 2010).
Therefore, is not incorrect in saying that media is a tool that communicates to a mass audience. Although, images may not be real and the information is most of the times a creation of the writers who develop content for the media, yet these images eventually start to define the roles in the lives of audiences. It is these images and strong communication that with the passage of time becomes common sense despite the fact that in the factual world they may not hold any significant value. This construction of reality has so much of an impact upon audiences that they start to take it as the reality of life and live in accord to it.