The essay "The End of Fashion - Teri Agnis" discusses the end of Fashion. Similarly, sports brands like Nike and Adidas have signed almost all the prominent sports personalities across the globe for their apparels and accessories. Soccer players world-wide are under the light of fashion aura, trying new and branded apparels and accessories everyday at the playground indicates the increasing affinity and involvement of sponsors from the fashion industry into the match as well. And most importantly, the economic importance of fashion industry cannot be undermined. “In 2006 the UK clothing market was valued £13.9 billion at manufacturers selling prices and had been growing steadily for the previous few years”. This kind of statistics as mentioned in the insightful texts like “Fashion Marketing” edited by Mike Easey shows the growth of fashion industry at a rapid scale. At the same time, the involvement of marketing apparatus mostly into the fashion industry since a few decades have been at such a scale that the aesthetic purview of the fashion products have been subjugated to a secondary realm and in its place the marketing gimmick and hikes have been gaining a prior position. Teri Agnis in her epoch making book comments that fashion is not at all guided by designs, the most important aspect of the industry. However, it has mostly been dependant on marketing glitches, the process of presenting a product before its consumers since few decades. Contentions regarding the affirmation is now exclusively reigned.
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