In her revised ‘incarnation’ as Madonna, the average American must be enjoying a hearty laugh to look at the badgered hair, unclean strapless taffeta outfits and dotted black leather. It also indicates Madonna’s influence in the fashion world of America in that period. Fashion of the 80s is not just the symbol of change in lifestyles, financial and social status. Rather than the external embellishments, it refers to the inner world of the personalities and gives lessons for the spectators. The director has chosen the utilities like dress, acting mode, talk, interaction and behavior to make the audience understand, what happens when a mask is identified with a real face.
The story relates to the psyche of housewives like Roberta who are fed-up with the routine of the middle class with nothing exciting and challenging happening in their lives. In this specific case, Roberta’s hot tub-selling husband ignores her. She desperately wants to come out of the cob-web of life of a stereotype housewife and achieve something sterling in life. She finds excitement in the relationship of Jim and Susan and their style of communication. Destiny plays its part and when Roberta is mistaken for Madonna, she is in a peculiar predicament as she has to survive with Madonna, Jim and her husband and the mob—desperate to know what the truth is! The message of the movie is profound. It highlights the level of desperation and the moves the housewife makes to breathe the air of freedom, when she has to live with her feelings suppressed and where she does not even have the freedom to choose the haircut that she wants.
There is a reason why the director chooses the “free spirit” of Madonna in the movie. In the 80s culture, Madonna has great impact on the world of entertainment in America and her style is most copied, majority of women revere her as the role model. In the culture of the 80s, she is