According to Hook, black women positively responded to Sapphire film which negated black female representation by showing how frustrated and violent black women are as well as terming black women as bitches? Interestingly, the black females instead responded to the movie by saying that it exactly portrayed what their characters and behavior are (Hooks 120-121) Women tend to copy perfection shown on the advertisements yet these flawless are not real and cannot be achieved by the advertisers themselves. Advantages portray models as people with slim perfect look hence making the audience to try to lose weight and gain smooth skin just like the image seen in the advertisement. It is interesting to note that failure for the audience to achieve or resemble the image of the celebrity is treated as let down (Kilbourne Film).
The message Kilbourne communicates is that no matter how much we try to idolize other people, we can never be perfect at all. Women should just accept their normal looks without imitating others. Advertisement and the media do not show us reality and this is even evident when the celebrities portrayed as beautiful also dispute the media imaging. There is no photograph of a woman that is not photo shopped and beauty is depicted by a white ideal that includes light skin and straight hair (Kilbourne Film). Advertisements normally dismember women bodies by focusing only one part of the body such as breast, unlike men whose bodies are not scrutinized and criticized.