Essay sample - Article Review (advertising)

Visual Arts & Film Studies
Pages 9 (2259 words)
Download 0
Poynor’s article is a review of a film ‘Studio Smack’ by Thom Snels, Ton Meijdam, and Béla Zsigmond, which is about the number of advertisements…


There are advertisements on the streets, on magazines, newspapers, debit or credit cards, televisions and radio stations, wall, buses, train stations, and all sorts of media forms. With this amount of advertisements, people are almost immune to their intended effect (Poynor, 2006). This paper aims to demonstrate that when people see the advertisements repeatedly, they get used to them, and become disinterested. Some of them may see the advertisements and assume they were intended for them to buy the product. Consumers get irritated and may no longer want to look at the adverts. Other consumers are now used to the advertisements, that they no longer consider them important. Take an example of an ATM card that a consumer uses for various purposes. The adverts printed on the card, like the brand names and logos, are expected to remind the customer, and entice others. These prints in the cards are no longer recognized, and consumers generalize such cards as either debit or credit cards, without much consideration of the brands, companies and difference in services (Poynor, 2006). The aim of advertisement has lost meaning. This paper will show this through a description of the effect of too many advertisements that people are exposed to, as described in Poynor’s article.
In order to show how the purpose of advertisement is lost, it is important to know the purpose of an advertisement. There are various purposes of advertisements. The common aim, however, is to inform the consumer about a service or a product, so that the consumer can purchase the product. This contributes to increased sales. Advertisements do more than just informing the consumer. Advertisement can serve as a means of convincing the consumer to buy the product, a means of reminding the consumer that the product or service still exists, and a way of showing off what the company has got, and educating the consumers about the product or service. Parameswaran (2004) indicates that ...
Download paper
Not exactly what you need?

Related papers

Fashion Illustration: Art or Advertising?
Some may find it too trivial, choosing to pore over books or newspapers rather than avidly looking for the best clothing lines in fashion magazines. On the other hand, others find great value in fashion, seeing it as a means to project a good image of themselves or feel a sense of belongingness in a group. Despite these differences, it is undeniable that fashion has occupied a significant portion…
32 pages (8032 words)
Advertising and Guerilla Advertising Effectiveness and Comparison
In the process, there are complicated underlying theoretical constructs which play a part in the persuasive process. The message is partially dependent upon graphic design, and psychoanalytic theory is also important. Psychoanalytic theory can help explain persuasion, because it explains how the human psyche decodes and deconstructs ads. Moreover, meaning is ascribed, according to the person’s…
15 pages (3765 words)
Guerrilla marketing and advertising
The findings indicate that while the advertisers consider the low costs, ease of implementation, high penetration of innovative marketing as an advantage, they are also concerned about the high probability of consumer backlash and irritation resulting from aggressive and intrusive nature of the strategy. The consumers on the other hand are also concerned about their privacy intrusion but also…
38 pages (9538 words)
Visual Communication in Advertising and How It Meets "Form Follow Function" Criterion
Although there are many functions that can be applicable to various forms, this paper will be geared towards messages conveyed by still graphic designs in signs and advertisements. Why The Interest on Form and Function in Graphic Design and Visual Communication? The reason behind choosing advertising was based on the fact that the advertising sector can be viewed as the most competitive area where…
9 pages (2259 words)
Photographers in fashion advertising
Advertisement is a marketing strategy that uses cues to inform the public. One of advertisements key cues is imagery, which is also photography’s medium. The result is that photography and advertisement have a strong relationship. Understanding the relationship between advertisement and photography is key to appreciating how photography contributes to the efficiency, effectiveness and overall…
7 pages (1757 words)
Cross Cultural Advertising
ds that generalize their approach to a distinctive market place.’ This contextualizes this study, consequently augmenting the fact that advertising has relied on culture to deliver a message effectively. This is what entails the whole concept of Cultural Advertising. Furthermore, the current element of globalization has resulted in the industry adjusting accordingly, and this necessitated the…
8 pages (2008 words)