The new product is also very different from all those that made a mark over humanity’s technological life. The Google Glass is different because it is no doubt an attempt to bridge the gap between human and machine. The Google Glass is not a new product as it does not advances the existing computational capacity but it rather decreases the size and adjusts the processing speed in order to design the glasses which can house a computer (Hodson, 2013). The idea is so innovative that it overwhelmed everyone despite the presentation of medical professionals who argued that the new device may hurt the human eyes (Anne, 2013).
The technological intervention caused other relevant parties to adjust their offerings in order to cope with the change, the new product is supposed to bring in the international arena of technology. The software developers are already busy in conceptualizing and developing new products that can be used on the new platform. The Google Glass is defined as a wearable computer device with optical head-mounted display. The device was announced in the terminal months of 2012 and ever since, it is the most celebrated and waited for device throughout the world. The company has decided to consider India as the testing grounds for the new product and its prototypes and prescription lenses are already retailing in US against the handsome opening price of $1500 (Gaul, 2014).
The price is only expected to rise when the device will be launched in the full-fledge manner. The vast scale offering of the product is consistently been delayed as company wants to take no unnecessary risks with operationality of the device which can turn the industry upside down upon meeting the expected success. Nothing definitive can be said or established about the geographical location in which the Google Glass will be finally offered.
The marketing gurus are of the view that