The advert indicates the significance of having a classy travel bag. The inclusion of an older model and a younger one is to show that class has no limit of age. The Louis Vuitton brand wants to cut across all ages. Therefore, the marketting strategy is focussed on showing the importance and usability of the travel bags. The travel bags not only cater for the luggage carried but they also bring out the aspects of different classes and culture.The image tends to capture the quality of embracing a unique father daughter relationship that is enriched by the shared experience (Popsugar Fashion, 2008). Moreover the image illustrates Louis Vuitton heritage as being passed from one generation to the next. The irony depicted in most of LouisVuitton adverts is the use of poor countries to maret their brand.
There are a couple of formal elements that can be viewed from the photograph. These are value, colour, forms and shape. Value is the amount of light that is in the given image(Barrett, 2000). In this case the amount of light is minimal as the image was shot in early evening. Contrast of white and black can be depicted from view. Colour used in the image especially the black and white theme is used to differentiate space, shape and forms based on the different shades of gray. Forms are illustrated by the various shapes adopted in the image such as the square images of the books and the stools. Finally, space around the area of the image shot is minimised to predict the way the image is viewed. The photographer creates a sense of balance as she harmoniously combines the value, forms, colour and space to bring out a well-structured photograph.
The image is shot by Annie Leiboritz who is regarded to as a unique photographer. Her fashion photographs are quite beautiful and amazing. The style that is depicted from the image is that of modernism. A lot of aspects are incorporated when high end