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Neoliberal Culture: Living with American Neoliberalism - Essay Example

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Neoliberal Culture: Living with American Neoliberalism

These components include – 1) Globalization, 2) biopower, 3) Corporatocracy, 4) Hyper- legality and 5) Erosion of a Welfare- state society.
According to Ventura (2012) Neoliberalism, besides being a set of ideologies that favor corporatism, is also a kind of governing vehicle that represents the well being of the population that closely nurtures and guides people, to view themselves as products, while they accept market principles as the guiding signposts of their lives. The author explains that Neoliberal culture is a ‘structure of feeling’ that is not merely a rationality or ideology from an economic standpoint, but is a concatenation of the above. This concept guides us to go beyond the market by making use of innovative approaches and technology that gradually serves to change the mindset of people thus making it the center of human ...Show more
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It moves us away from the conventional understanding that portrays Neoliberalism to be policies involving the economy as well as politics…
Neoliberal Culture: Living with American Neoliberalism
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