It should be an explicit expression of the value any product is really capable of delivering to a customer (Hand 2010, p. 6). It should aim at advocating a product as it really is to increase the number of loyal customer. In this context, graphic designing is worth mentioning because a standard image with powerful visuals is always required to promote a brand which is all branding is about. Branding can create a lot of difference by actively using the option of riveting graphic design in an increasingly globalized world (Anttiroiko 2014, p. 66).
A large body of research explores this critically important relationship between branding and graphic design. It is suggested that graphic design is a very important ingredient that can create an extreme brand obsession or strong religious faith for a product (Cooke 2010, p. 74). General consensus is that though it can be a very daunting process, one demanding humongous lot of creativity, to come up with a genuine and riveting logo and mix it up with just the right amount of design charm, but to witness one’s creativity high up on a billboard is a very impressive feat for a brand designer. In the case of a product like body spray, sales can be improved by more than 100% if a new design is created which introduces a sassier graphic solution that is eye-catching and very tactfully “targets the younger, fashion-conscious, trend-led customer” (Ambrose & Harris 2011, p. 18). It is also the job of a graphic designer to come up with exciting ways of “interacting with different forms of media” (Davis & Baldwin 2005, p. 8). So, graphic design is also about communication, to convey the meaning or image of a brand to the world. Graphic designers can very much add new values to a culture as they strip them of their indigenous values “on behalf of globalising corporations” (Barnard 2013, p. 1967). To begin designing a brand image,