Analysts say that culture is an intervention area of ideology and the picture of a woman presented culturally is a stereotypical image. It can also be said that the social construction of woman, that worked for various types media (whether by magazines and advertisements, whether for film and television) is usually based on a criteria pre-established socially and imposes an idealized image of women.
Misrepresentation of women in cinema can be in many ways although the most common form of misrepresentation is the objectification of women. Objectification is the treatment of a person like a tool or object while disregarding their dignity. A person is objectified if they are treated as if they are owned by another or like a tool for another person’s purposes. Objectification means there is no concern for their feelings thereby the particular person is denied subjectivity. The most relevant form of women objectification is sexual objectification. It is the treatment of a woman simply like an instrument for deriving sexual pleasure thereby making the particular woman a sex object. Sexual objectification is an important idea in feminist theory and psychological theories derived from feminism. Most feminists view sexual objectification as deplorable and as playing a vital role in promotion of gender equality.
One of the feminists Laura Mulvey uses psychoanalysis and her own impressions to enlighten on what would be the female representations within the macho culture. “For the system, there is already an idea of woman as eternal victim: it is her lack that produces the phallus as a symbolic presence; her desire is to compensate the lack what it means. The woman thus exists in patriarchal culture as signifier of other men, trapped by a symbolic order in which man can express his fantasies and obsessions through linguistic command by imposing them on the silent