Given that monopolists have control over price, quality, and output, they therefore maximizes on the economic returns. In the short-run, monopolists enjoy supernormal profits given that they are price makers. Monopolists are profit maximizers and choose their equilibrium level of output and price at the point where marginal revenue equals to marginal cost (MR=MC) (Stackelberg, Bazin, Urch, & Hill, 2011). A practical example of industries that enjoy monopoly power is the electricity and power generation industries. The energy sector enjoys patent rights and protection that give it monopoly power. Therefore, the industry only prices at the point where marginal cost of production matches marginal revenue generated from the sales.
Under perfectly competitive market, the equilibrium prices are naturally determined by the market forces of demand and supply with no single player having power to influence the prevailing prices, hence no price exploitation (Goldberg, 2000). Secondly, this market structure is characterized by production and allocative efficiency since they produce at the point where price equals marginal cost (P=MC) and produces quality products that are homogeneous in nature (Stackelberg, Bazin, Urch, & Hill, 2011). This market structure therefore produces a pareto optimal level of output and price that eliminates dead weight loss to both consumers and suppliers. One of such markets includes textile manufacturing industry that is characterized by free entry and exit. Given many buyers and sellers, consumers therefore benefit from high quality cloths and clothes at relatively affordable prices as no seller will benefit by increasing price above the equilibrium market rates.
Monopolistic Competition is a media form of market structure that is dominated by advertising. This owes to the fact that monopolistic competition market structure deals in