It was in the 1920s and 30s (Edmundson 2007, p.23).
Ernest Dicher builds upon the theory so that it can have its use as a technique in marketing. The fact of improving upon the theory of Psychoanalysis by Sigmund Freud on primary unconscious brought about other factors that got hidden. Ernest Dicher brought about new ideas that were interesting in the field of marketing. It placed the executive of corporate in a better position towards efficiency and success of their organizations. The result was that they could sell more of their products due to successful advertising and also better communication with the potential customers. Psychoanalysis technique has played a major role in the advertisements and marketing as the document discusses (Freud & Eder 2005, p.46).
Both politics and business make the use of the psychological techniques to create, read and also meet the demands of the people. They are able to make their products and also speeches pleasing to the people and also consumers. The issue attracts interest due to the intentions of the use of psychoanalysis techniques. Politicians are supposed to engage with the conscious mind of the citizens and also fulfill the needs of the people. The use of the psychoanalysis techniques renders them questionable upon the implementation of their responsibility to the society (Freud 2003, p.67).
The objective towards the use of Psychoanalysis is providing a person an insight to the motivations and also desires that be unconscious to them. The theory of psychoanalytic indicates that the origin of personality in an adult is a deep conflict between a person’s desire to fulfill their needs and their obligation to become a responsible person in the community. In accordance to the theory of Freud, the struggle takes place in the mind of a person and it has three elements associated with it, the ego, super ego and also the id. In the analysis made by Freud, the id is oriented towards