The commercial was in the form of a video, this makes it easy to capture the attention of the target audience. People are more likely to watch moving images than any other form of media. The content of the commercial is also limited as it only involves one character. This gives the commercial a sense of mystery as we try to understand how this central character will relate to their environment. In the commercial, the central character is seated and manages to defy gravity. The end result is that the character floats throughout the commercial. The context of this commercial is that everything is possible for the users of this network as the commercial ends with the name of the brand, Movistar.
The peak hour for this clip is when the cinema halls are busy and fully occupied by people. The hall usually gets full when the clip is played. This implies that it gains more popularity due to its target
The directors used in this commercial have a history of coming up with such commercials. Their work usually involves very few characters and it is these that are used to convey the message about the product to the consumer. The intention of this commercial is to portray a scenario which is impossible to achieve, in this case, floating above the ground. This makes the viewers’ wonder how this is possible. At the end of this phase, the name of the brand appears on the screen. This creates a link between the brand and the floating character. It shows that the product has limitless capabilities and it can enable them do a wide range of things that were previously not possible (Plunkett, 2008). All these things can be made possible due to the Movistar 4G networks.
However, my perception of the commercial differs from the company’s perception. As a viewer, the commercial is dull and does little to capture the attention. It is therefore very difficult to match the two items, the mobile network and the floating character