Application project 1 - Essay Example

Advertising actually can help them to choose the right thing. How otherwise you would learn what toothpaste to choose. Do you have enough time and money to try all the products? Moreover, new products appear daily, and the task of advertisement is to inform buyers of these changes and improvements. That is why advertising helps you to buy exactly what you need. Speaker 1: Or it helps you to buy what you did not need at all and, moreover, could not afford, but advertisement made you buy it! That is what I am talking about.

Before Apple appearance nobody thought that telephones can be a part of image, and nobody would believe that a schoolgirl can save money for lunches to buy IPhone just because she believes that it will make her look cooler in the eyes of her peers. And that is due to advertising which does not inform but persuades buyers with psychological mechanisms. That is consumerism, when people stop choosing consciously but get under the influence of the power of brand which is created with the help of advertisement.

Speaker 2: Look, market has appeared as soon as the civilization appeared. Before Internet and TV era people were selling their products with the help of bright signs which were substituted by TV and Internet commercials. It is a simple evolution. And nevertheless people bought the products which appealed to them most and were relevant to their understanding of quality. The girl with IPhone watches the rest of the telephones` ads, and has a free choice which one to buy. It is just that Apple sells products of high quality that are a little bit expensive for students, but the interdependence between quality and price is absolutely normal.

Speaker 1: I understand your point, but the thing is that before bright commercials people did not realize how many things they need! Have you seen these ads of cosmetics, clothes, gadgets with young and gorgeous models? Advertising makes people think that