Dyer explains that stars are images and not actual people. As images, every star should represent a particular ideology. The success of a star arises from his ability to represent such ideologies both consistently and effectively. This way, the audience develops a unique perception about the star a feature that influences their consumption of successive films starring every star (Being & Rutsky, 2001). A star must therefore represent particular social values. Successful stars make successful films. However, the success in this context originates from the ability of a director to use a specific star effectively in a manner that makes him or her represent the various social values the audience anticipates from them. Additionally, Dyer explains that the media creates a star out of several materials including adverts, films, magazines and even music videos among others. In order to create a star, all the above media content must present the star in a similar manner thus making such stars represent consistent ideologies.
Institutions create celebrities and icons for financial gains. This implies that celebrities sell specific ideological dimensions to their target audience thus earning financial gains for the developers (Allen & Gomery, 1985). People pay billions of dollars to watch films for various reasons key among which is the character staring in a film. Audiences develop divergent views and mindsets about a star. They therefore watch a film while investigating the portrayal of the particular star. Such explanations validate the star theory, which defines stars in four key points. The theory explains that stars have capital value, are deviant, constructs and have cultural values. Stars break rules in the society a feature that enhances their ideologies as presented in the films. Cases of stars committing such crimes as assault and verbal abuses