The paper "Browns Fashion Store" analyzes the boutique of Browns Fashion. It is known for talent discovering talent and has support fashion design for the last 43 years. The main product and collection include: men’s wear women’s wear and home wear including designers, clothing accessories and brown focus. These products are unique and satisfy the needs of men and women separately. In addition other products like the household like chairs are inclusive. It is internationally known for its design and talents. Brown fashion takes the hassle out of packaging, retail displays, and store design Brown represents the biggest brand on their street and the hottest label. It brings a herd commercial age to the business of fashion marketing. On the issue of advertisement, it is always stylish and always shifts the products to satisfy the customers. It relates to the public through communication that is to broadly build the fame of the label and drive sales .The communication campaigns target women’s fashion ,men’s fashion and the kid’s fashion .The team that facilitate the public relation is characterized by cool, traditional ,chic and stylish. In addition ,online shopping is done in which all the product are displayed and their prices quoted .Online shopping come with offer at a percentage against the actual; process all the product can be accessed by the client and the design interested in .The client only log in and purchase.The Brown store identifies its client through Pen portrait.
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The main intention of this paper is to examine and document the history, products and collections and the general performance of Brown Fashion store boutique. It aims to explain in details its historical background, the concepts events and windows. …
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