tions, tourists are people that travel to and stay in different places that are not their usual environment for a period that exceeds one year for reasons of business, leisure and other reasons altogether (Sharpley 2006, 16). Currently, tourism has become an important and famous global activity undertaken by people during their leisure. In fact, tourism has become one of the leading sources of income in many countries that have created sustainable systems and structures to attract people to view and experience the tourism potential of their countries.
During the economic recession in the late 2000s, tourism is one of those industries that were adversely affected, this was during the better part of 2008 until the better part of 2009. Additionally, the outbreak of some of the deadliest diseases affects the tourism industry as people reduce their travelling for leisure or business purposes. Other activities like terrorism also play an important part in influencing people’s travel patterns and behavior across the world (Thompson & Travlou 2007, 48). countries that have enough and varied sceneries stand a better chance to attract people from different parts of the world. This paper examines the tourism potential of Amsterdam City in the Netherlands. It focuses on the internal and external factors influencing the city’s tourism potential.
Amsterdam is one of the most populous, as well as the capital of Netherlands. The status of Amsterdam as the capital of Dutch has been provided for in the Netherland’s constitution (Catling 2006, 18). Amsterdam, as the capital of Dutch has a population of approximately 813,562 people in the city-proper. The city’s urban region has about 1, 112, 165 people, while the larger metropolitan area comprises of 1, 575, 263.
Amsterdam city is strategically located in the heart of Europe, making it one of the most important tourism in Europe. In fact, the city has often been described as alpha city of the world according to the