It has ushered in an entirely new artistic genre, one that distinctively dwells on and relishes the postmodern way of life.
It is safe to say that without the collage, pop art would not have been born or, at least, would not have taken the developmental trajectory that we know of today. It would not have affected the works of succeeding pop artists such as Andy Warhol, Roy Lichtenstein and Claes Oldenburg. If pop art was bound to emerge as postmodernism is already here, it would have emerged late without Hamiltons work. It is difficult to determine why Hamilton faded in Warhol’s shadow. But there are historians who point out that this could be attributed to the fact that it was not exhibited as a work of art when it was displayed in 1956 for the exhibition This is Tomorrow (Massey, 117). But this technicality should not diminish his standing as a mover in the pop art movement. The fact is that no one can challenge that the collage is the first artwork that truly fit the pop art definition.
"Just What Is It That Makes Today’s Homes So Different, So Appealing?" deserves the recognition as one of the critical pop arts for at least three reasons. First, as has been mentioned earlier, this was one of the earliest artistic works that demonstrated the Pop technique. Looking at the collage, it is easy to find the influence of Cubism, Dadaism and Surrealism, which typified the genre pioneered by Hamilton himself in Britain and perhaps the world. Secondly, there is interest with what is happening outside. Using the American context, Hamilton took the images of affluence and set them in a tableau that speaks of fascination. Finally, the collage showed a type of excellent composition and artistic expression that are also rife with ambiguous messages, meanings and concepts. This effectively set it strongly and beautifully against the seeming ordinariness or crassness of the theme.
When pop art is