There has always been a perceived connection between the designer clothing associated with individuals and their status in the society as well as their identity. There is also the notion that the connection between these aspects decreases with an increase in maturity, nevertheless, designer fashion still influences the views of status. Hypotheses will be tested through gathering literature from research that has been carried out by other people as well as conducting a new experiment. This research aims at creating a better understanding of how designer fashion influences the social standing of women especially psychologically and physically. This research is particularly important as it is inevitable for people to avoid being judged based on their clothing and will aim at understanding the influence of materialism on status of people of different ages. Problem statementThe main aim of this research is to understand how fashion created by different designers all over the world affects the social status and development of an identity particularly in women. Humans have different ways of differentiating between each other and conforming to societal norms, including the use of clothes. Clothing, especially fashion assists people in identifying themselves with their peers and acts as a method of distinguishing people. Clothing can be easily used in the identification of the form of character and cues that indicate particular stereotypes. These stereotypes may be useful in appreciating the social status.
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