Sometimes the word “air” is used to describe manga in Japanese which implies its possibility to penetrate everywhere: people buy manga on trains, in local supermarkets and small shops, in cinemas and read it in parks, luxurious apartments and shopping malls (Kinsella 4). Why has manga become so widespread and demanded in Japan?
In post-war period it became linked to political events of the country and was perceived as counter-cultural experimentation. Most manga nevertheless concentrated on depiction of daily life events. Beginning from the 1970s manga adapted to the tastes of the population and concentrated on the topics popular among men: science fiction, robots, heroic events, however he group of women who appeared in the end of the 1970s adapted manga to female auditory making manga about love and romantic relationships (Gravet 24)
The beginning of the 1980s coincided with the growth of the initial manga auditory and the economic rise of the country that is why publishers decided to widen the scope of genres and started looking for explicitly sexual and violent images in manga that were supposed to provide popularity. But the success on the territory of Japan was only a first step because manga has even won its special place in hearts of American readers with the help of exotic heroes, unique style of depiction, and unpredictable plot twists. Manga offered a fresh look on heroic epos: wide-eyed superheroes, latex-booted heroines and wild-haired supervillains have become extremely popular in a faraway America (Wood 14).
For a long time manga and anime managed to avoid the attention of censors until an unfortunate case in 1989 when in a house of a serial killer a number of explicitly sexual content was found and he himself turned out to be a member in Comiket, the biggest convention for manga fans in the country. Since then the debates regarding the necessity of censorship for manga do not cease. Though some