Historically “culture” it is understood to be something that influenced the separate of the elite from the rest of the world. (Mitchell) In addition, it has inextricably linked to how people theorize the visually and visual. Visual culture spans in most different Medias. Photography, digital media, industry of medicine, film, television, fashion, advertisement, also signage can be seen as visual culture. Communication is the passing of information from one party to the other. In the world, communication is the only way of passing information between two parties; however barrier associated with communication hinder its efficiency. Communication and cultural industry make a full theoretical approach to the social, political and culture effects of film, music, video, television radio and digital “content producers” in the postindustrial economies. (Rampley, 124). The traditional culture and the modern culture highly differ in a number of ways. In the traditional culture lied more to a formal way of communication in comparison to the modern one that consist both formal and informal ways.
Rampley says that the industry’s support and regulation are influenced by interactions among legal technologies and regulatory matrixes. Rapleys information’s is reliable as he says that through visual culture, there are many things happening for many reasons and in different ways. For instance, published images of journals, magazines and advertisements. Analysis of these models against the contextual background is interpreted as either political leanings or implied meanings. By the advertisement, we can observe all sorts of cultural juxta-positioning each classical art against robots. The use of digital media for example cell phones, iPods create the unprecedented speed of image transmission and proliferation. ( Rampley, 200). This reliable source dates