This means that the current media landscape is mostly working towards getting more people to be involved and participate in the interaction. Such interaction between the media and participates can also be defined as the liveness that has been traditionally marked by the bringing of global events to the attention of a nationally situated populace.
However, the notions of liveness are becoming more complicated with the development of mobile phones, blogging and social networking (Hirst, 2014, 32). Acknowledging, the purpose to get a critical picture of the changing liveness, this essay will firstly present a general description of the current media landscape. Following this, this essay will critically investigate how liveness is changing the current media landscape. Furthermore, the present essay will continue to examine how our relationship to liveness is changing the current media landscape. Finally, what has been discussed in the present essay will be concluded in the end.
It is beneficial to get a general knowledge of the current media landscape before investigating how liveness and our relationship to it are changing the current media landscape. First generated by Goldmark, new media refers to the notion that is constantly changing. As a matter of fact, the current media landscape is mainly characterized by new, which can be understood from four fronts. The "new" characteristic can be demonstrated by new notion, a new pattern, new effectiveness, and new value.
Specifically, the new notion refers to the reducing of boundaries between traditional media, boundaries between countries, communities, and industries, and boundaries between information providers and receivers. The new pattern refers to the pattern transformation from the point-points pattern of points-points pattern, which enables every individual to have the opportunity to get involved in information broadcasting, and can further enhance public participation