The textile industry tries to address the various aspects of increasing the value for their textile product. This paper is a case analysis on how Absecon Mills seeks to improve the value of its products, for purposes of achieving a competitive advantage of its rivals.
One of the strategies used by Absecon Mills in the creation of value is the identification of its customers, and through the process of market segmentation. Market Segmentation is a process whereby the company manages to identify its potential customers, and develop strategies aimed at capturing the given market. The target market of the company is the defense and the hospitality industry (Schmitz, 2005). The hospitality industry comprises of hotels, restaurants, club organizations, hospitals, etc. This industry requires fabrics and garments for its hotel staff, and for purposes of decorating its environment. For example, fabrics required by the hotel industry include aprons and uniforms that are worn by its employees. Chefs normally have their own uniforms, and support staffs also have their own uniforms. These are always differentiated with the color of the uniform, and its design.
On most occasions, the chefs of restaurant organizations and hotels normally wear white colored aprons, while their support staffs normally have different colors. The hospitality industry also needs curtains and apparels that can be used for purposes of decorating its buildings, dining rooms, and bedrooms (Schmitz, 2005). These must always come with different colors, and of different quality. The beddings of these institutions include bed sheets, duvets, and pillow covers. These must always come in different colors, so that they may provide a beautiful outlook. To meet these needs, the company produces apparels that comprises of different colors. The company produces apparels, that comprise more than twenty colors, and these include orange, white, yellow, neutral, red, etc. Furthermore, the