It is important to explain that during this period, United States was experiencing an element of consumerism. This is whereby the society is characterized by the consumption of products and goods. There was the emergence of the new media and advertisement in this period. This is because companies were seeking to promote their products, just after the Second World War.
The use of radio remained as a major method that companies could advertise their products; this is in the 1940s. This was able to promote a luxurious lifestyle, majorly because people could become aware of the emergence of new products that could be used to promote their personal well-being (Raizman, p. 267). By the end of the 1940s, the television emerged as one of the important modes or channels of communication and advertisements. The acquisitions of TV sets began in 1946, and by 1952, more than a third of the citizens of United States were able to own and operate TV sets. Companies that were constantly advertising through the use of the television include Esso, Firestone Tires, and Pan American Airways. These were companies that were promoting luxurious living. Take for example Firestone Tires. This company was promoting tires that could be used in automobiles, and this is an aspect of comfortable living. The development of the FM broadcasting also played a significant role in promoting comfortable living in America, Italy, Scandinavia and Britain.
This is because they were able to promote the products of various companies. This period also saw the emergence of Sunday Magazine, an affiliate of New York Times. This was a major tool that enabled companies to advertise their products. This was specifically in the fashion industry, where fashion companies were seeking to promote the development their new brands. For instance, this type of modernism played a great role in the promotion and rise of American and European designs. For