It is rather obvious that advertising should be regarded as one of the significant elements of economy since it facilitates interaction between those who sell products and those who may be willing to buy. With the development of technology, the latter has been influencing the traditional ways of business more and more. This paper will prove that social media has had a tremendous impact on conventional advertising models. In order to do so, the analysis will explore some of the peculiarities of influence of social media onto the practice of advertising. The first point that will be discussed is focused on choosing the most comfortable time for viewing the proposed production. Secondly, it is the connection between contemporary advertising models and reality of social media, namely the significance of widely spread social network. Thirdly, it may be useful to see how Internet folklore is engaged in the advertising. Afterwards, the major sources and platform of advertising in social media will be reviews. In addition to that, the thesis of increased personalization will be analyzed. Finally, the interactive aspect of new kind of advertising will be discussed.
It would not be a mistake to suggest that using social network often takes up a lot of time. This results in the fact that people tend to devote some time to it when they are not distracted or when they have the opportunity to be active in the virtual environment (Izso, 56).