Concept of the Event
The concept of the event involves the process of promoting Belgium’s creative products in London. The ten disciplines ascribed to creative arts such as visual arts, cinema, gastronomy, dance, design music, publishing, architecture, fashion, and digital arts will be promoted in London through a combination of different activities. First, international artists from Belgium will be selected to perform in the main event in London. The artists will be selected because of their interests in exploring the international market through Belgium’s creative art. Second, mini events will be held in different parts of the city to inform the population regarding the Belgian creative arts industry. Moreover, the events will encompass a display of visual arts, gastronomy, dance styles, and different tenets of the of Belgian fashion industry. Thirdly, exhibitions of the creative art products from Belgium will take place in some major hotels in London to enable the audience to appreciate the country’s creative products (designboom architecture & design magazine, 2015). Finally, the organisers will organise a trip for various individuals to Belgium. The participants of the trip will include individuals who display in-depth knowledge of Belgium’s creative products (Rafanelli, 2015). The artist who will be selling their products at the venue will retain 80% of the earnings while the event organisers will keep the 20 %.