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Argument-driven essay - Research Paper Example

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If an advert targets specific futures in competitor's product, it achieves results that are more appealing. This paper will address a Samsung Galaxy Phone advert in the New York Times magazine. The magazine is in a business environment and therefore the advert is customer oriented. However, the advert has peculiar features that make it stand out amongst other competitive adverts. Firstly, the advert is titled “A Phone Bristling with Extras.” This a critical catch-up line for any advert on technology commodities. Arguably, people or consumers are on the lookout for new ideas or values. Thus, consumers will ignore or reject an advertisement that contains mediocre information. For instance, the ad would have had minimal views if it were titled “A Phone with exciting features.” This is because nearly all phones have exciting features. In addition, the message would be vague since it does not clarify how exciting phone’s features are. Thus, most readers will ignore such advertisements. Secondly, consumers are on the lookout for commodities that provide extra value. Therefore, consumers prefer commodities that provide satisfaction beyond their commodity value. It seems that developers of the ad had a clear understanding of consumer behaviors and psychology. Into the adverts’ content and you will notice stuff that is more exciting. The nature of excitement portrayed in this advertisement is market oriented. Clearly, the advertisement wishes to utilize already existing market by creating new value. In particular, the advert is targeting the iPhone market with the aim of having a share of its fortune or capitalizing on its marketing networks. The editorial environment is also business oriented. This is because the advert wishes to create an instant market. Consumer decisions are influenced by group dynamics more than rational decisions do. Thus, consumers will buy or consume commodities based on the popular belief. This is of particular interest in technology-based commodities such as phones, laptops, iPods, and cars. Most consumers are not capable of evaluating such commodities and, therefore they are dependent on popular belief as criteria for their evaluation. Recently the iPhone and most of other Apple products have had high market ratings. However, these ratings are not a sufficient measure for the product’s superiority. In fact, the iPhone might be equivalent to other cheap Smart Phones produced by less popular manufactures such as Huawei. The advert demonstrates the role of brands and popular belief in marketing. In addition, the ad demonstrates the target points in successful advertisement. In particular, successful sales message should target the brand rather than the product. This is a significant aspect of advertisement and, it seems to attract the desired traffic. Specifically, the S III ad targets iPhone ads with the aims of establishing a similar market. Considering that, Apple products have had successful marketing opportunities. From the advert, it seems that the message is comparative. This is because it relates a particular feature in S III to a similar feature in iPhone. Moreover, the ad explains why S III features are superior to those of Apple’s iPhone. For example, the ad refers to S III as the latest machine that has stunning features. In addition, the new devise is smarter than the iPhone. This is because ...Show more
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Summary

Personal Tech The content and context of an advertisement is highly dependent on consumer behaviors. Consumer behaviors determine the nature, quality, and choice of advertisement media. Although most media houses intend to maximize earnings from advertisements, most ads are dependent on preference of potential consumers…
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