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Catwalk Versus Visual Fashion Shows - Dissertation Example

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The paper "Catwalk Versus Visual Fashion Shows" discovers Young Designers Preference and fashion shows. The research is done by considering choices of young fashion designers from UK and Korea. In the introductory portion, the content, aims and objectives of this study and limitations faced while conducting the research work are clearly stated. Literature review comes next where all aspects related to visual fashion shows are dealt in details including current trends, influencing factors, recent shows, etc. Next is methodology, where the procedure, which was followed while doing this research work, is outlined. Research approaches, philosophies, data collection process, sampling etc, with every details are depicted in this section. Several people were interviewed. Continue with ‘findings’, summarizes the answers given by the respondents. Carry on with ‘discussion’, the answers of the respondents were interpreted, analyzed and compared. The views that came up through their answers were related with trends, practices and concepts referred to in ‘findings’. In the final section, a brief conclusion is provided to the whole study from point of view of the researcher. Along with a justification is also provided for young designer’s preference for visual fashion shows over live catwalk shows. Visual fashion shows are gradually taking over live fashion shows in recent times. Unlike the traditional fashion shows where the model catwalks down the ramp, visual fashion shows present digitalized images....
Unlike the traditional fashion shows where the model catwalks down the ramp, visual fashion shows present digitalized images of the same but, projected on a screen. Thus, on one hand the people fail to perceive the liveliness, but on the other hand designers could easily showcase their creations. For this reason, one could find an increasing popularity of visual fashion shows among designers, especially among the young the young fashion designers. Content In the present times, the fashion world is experiencing a new type of fashion show- the visual fashion show, which involves digitalized images of models decked up in fashion items. Contrary to conventional catwalk shows, visual fashion shows saves time, energy, organization, and are flexible in nature. At the same time, the visual fashion shows are also cost effective and interactive. This is the reason why many young designers in present are choosing visual fashion shows over the traditional ones (Menkes, 2010). Aims This study aims at finding out whether the young fashion designers from UK and Korea prefer live catwalks on ramps or visual fashion shows. Objectives 1. To find out the choice and preferences of young designers from UK and Korea. 2. To explore what factors have affected their choice. 3. To examine relevance and effectiveness of visual fashion shows in contemporary fashion industry. 4. To analyze success of visual fashion shows in terms of marketing, promotion and popularity. Methodology For this paper, both primary and secondary sources will be used data collected by interviewing some people as well as those collected from books, journals, and reviews and articles from fashion magazines will be interpreted and analyzed. Findings It was found out that the new concept of ...Show more
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Summary

The researcher of this paper aims to explore Catwalk Versus Visual Fashion Shows. There two broad types of visual fashion shows - videos of live shows and the one with virtual avatars. It has been attempted to find out what influences the young designers’ preference most. …
Catwalk Versus Visual Fashion Shows
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