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Evolutions in China Film Industry - Essay Example

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Evolutions in China Film Industry

The film industry is a dynamic sector, compelling various film industries in different countries to adopt the most recent technologies to remain relevant as far as audience satisfactions are concerned (Blythe, 2008). The main objective and criteria in the advancements of movie technologies is to improve the quality and the ability of the audience to enjoy such films, either at the cinema among other media. This discourse is about the changes or improvements in the China’s film industry, as a result of advancements of technology in the last two decades. It involves the comparisons of some selected movies produced in the last two decades and those produced as recently as this year. China mainly ventures in three categories of movies namely commercial films, propaganda films as well as art films. The three categories undergo common film production procedures but differ in the main themes behind them. Commercial movies are meant to promote regional and international businesses and this includes adverts and promotes among others (Hetzel, 2008). Propaganda movies are those employing more fictions in other words, thoughts and actions beyond human capacity. This category is the most selling. It may also include animations and sci-fi depending on the technology applied. Art films or movies are those promoting Chinese art and skills like Ti-Chi, Judo and Tae-Kwando among others (Rojas, 2007). The irony is that Chinese art films are more common in the Western world than in the country itself. This could be due to the fact that Chinese do not appreciate their practices or culture while the Western part of the world does (Zhang, 2012). Advancement in movie technologies has seen the overall improvements in film production houses for the last two decades. Some of these technologies and invented in the country while others are adopted from Europe and North America among other parts of the world (Wilkins, 2009). China first employed the VHS tape technology as the main movie storage tools. Movies could be recorded in such tapes then distributed for sale. The technology was helpful although it had some limitations. The tapes and tee casings were cumbersome to carry around, more so during distribution. There not long lasting and their quality could be compromised by dust or damp environment. Movies were later recorded on the DVDs which came with several advantages. DVDs are light in weight hence easy to transport, easy to manage and produces quality images compared to those recorded on the tapes. DVD technology still plays a great role in the modern Chinese movie industry. The majority who cannot afford the Cinemas can simply walk to the movie stores located in almost corner of the country and pick the favorite movie in the DVDs (Pogue, 2012). The 2012 Chinese movie industry survey indicates that about 80% of the country’s film revenue was from the local consumption. However, the technology of DVDs came with some limitations, for instance, their quality is greatly compromised by electromagnetic waves among other radiations. A single scratch on the DVDs may create its way to the dust bin and only few and expensive DVDs can be re-written among other limitations. Then followed the BluRay technologies, which is far much better than the DVD technology but expensive. The modern generation in China accesses their favorite movies through the digital downloads. The movie industries have collaborated with various cloud companies so that the audience can download their favorite movies anytime and from any corner of the globe at a reasonable ...Show more
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Summary

China’s film industry is one the fastest –growing movie market in the entire universe. The industry made an increase of 29% in its annual receipts in the year 2011, breaking the long set record of 2 billion dollars set some years back…
Evolutions in China Film Industry
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