The researcher of this essay states that this movie is an ideal example of the failure of a marketing plan. The movie is “North”. Released in 1994, “North” is a movie based on a novel by Alan Zweibel. Though it was directed by famous Rob Reiner, who directed movies like “When Harry Met Sally”, “The Princess bride” and “the Sure thing”, that were well-known and greatly accepted by the critics, still the movie lacks a strong plot. The story revolves around a kid named North, is panic stricken about his parent’s arguments and wants to divorce them. The researcher also states that actors in the movie did well. However, some portion of the movie was just superfluous and can be trimmed. The audience feedbacks and the critic’s reviews disclose an important characteristic, “Audience too has brains and they are not fools.” Technology, special effects, lots of money, good actors etc. all will go in vain if the storyline is not appealing. The researcher then concluds that not only a movie was badly written and had meaningless characters in it, such as a cowboy, a beach bum and the Easter bunny, but also the movie has a negative impact on the kids of the society because all the kids got influenced by the movie and kept on threatening to leave their parents like North did in the film. One more thing can be concluded from the review is that a plan should be tested on the maker himself before he decides to launch it in the market. Similarly the director would have analyzed the taste of his audience before making “North”.