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Experience at the Design Museums Hello My Name Is Paul Smith Exhibition - Case Study Example

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Beginning 15th of November the year 2013 through to the 22nd of June 2014, the Londons Design Museum invited the public and all interested people from across the world to a world of fashion designer Paul Smith. This is an exhibition event that presents a world of fashion…
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Experience at the Design Museums Hello My Name Is Paul Smith Exhibition
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An Analysis of the experience at the Design Museum’s Hello My is Paul Smith Exhibition Introduction Beginning 15th of November the year 2013 through to the 22nd of June 2014, the Londons Design Museum invited the public and all interested people from across the world to a world of fashion designer Paul Smith. This is an exhibition event that presents a world of fashion inspiration, creation, collaboration as well as beauty. The exhibition is aimed at looking into the future, as well as celebrating Paul Smith’s fashion career so far. It is aimed at referencing Paul’s fashion designs and of his rise as one of the global leading fashion design brands. With reference from his personal archive as well as his companys beginning in Nottingham, through to the international recognition currently, the exhibition dubbed Hello, My Name is Paul Smith is aimed at exploring how the fashion designers exceptional creative world of fashion intuition with an understanding of designer and retailer roles. It is also aimed at how he has laid the foundation in the fashion industry, the companys success as well as his offer of unique insights in the fashion and rag industry. This year six-month exhibitions at the London design museum features a range of products once again. One exhibition event that is so fascinating at the Design Museum is the designer Paul Smith’s step into the fashion world, dubbed ‘Hello my Name is Paul Smith’. He offers a word full of inspiration, creation, collaboration, beauty and wit. Paul is celebrating his career up until now, while at the same time exploring the future developments. The main fashion exhibition references the influence of Paul Smith (Brown, 2008). The event At the museum, I attended the hallo am Paul smith fashion exhibition. At this event, I discovered a number of fascinating fashion exhibitions, mainly involving taking people onto a journey in through Paul Smith’s world. Insights are then offered concerning the designer’s creative processes. Going through Paul’s recreation office at the Covent Garden gives one the clear picture of the place from where Paul gets his inspiration and ideas. There is an immersive called Inside Paul’s Head. This photographic archive then takes one to the places and people who inspire the designer in his work (Hornecker and Stifter, 2006). His mainline collection is presented in a creation of a design studio, which shows the mainline collection developments. This is further presented in a specially commissioned film, which takes the visitors through a day in the life of a fashion designer, alongside one of a kind unique footage that covers behind the scenes of the men’s 2014 show in Paris, the major fashion exhibition set for the month of October 2014. The footage presents women, power and fashion. The exhibition thus explores how women make use fashion to identify, create and project power. Having been at the scene it is proven that Paul Smith is an already leading and unique designer (Guidi, Trocchianesi, et al, 2010). The Sir Paul Smith’s exhibition at London’s Design Museum has been counted more than just ensembles having been placed on together in an exhibition for display (Blue & Gold Fleet, 2014). It is an intensively planned showcasing experience, in which visitors are taken from the life of a young stylish designer in a duplication of his first shop through to the illustrious international status of Paul Smith the brand. The most memorable pat of the event is captured in his catwalk creations, which are placed smart additions of super high definition video footages (Forty, 2008). This part shows the preparation for the most recent menswear show, in a series of duplicate spaces that have shaped his career to date, highlighting the world of Paul Smith. This is not just about but rather a lifestyle. In addition to the twenty eight annual collections that have been sifted through, he stirring personal archives provides many material to the event. He showcases all of these through inanimate objects that have been sent to him by fans, which keep surprising us every day (Forty, 2008). The event is a great opportunity for the young designers in their early careers to come together to discuss and present their work to an intensive audience. While showing their work, the designers develop and deliver an engaging Public Programme during the course of the exhibition. This opens up dialogues between exhibitors and the public’s, which enables ways in which the accesses to ideas are explored. Being the seventh year, the designers demonstrate the museum’s uniqueness to showcasing spectacular next generation designs and talent. The exhibition is made open to other, who may have graduated from higher level of education and have been working professionally in any form of design or architecture practice (Ferris, et al, 2004). The London’s spectacular event that caught the attention of the day was the Paul Smith’s exhibition. This was curetted for the Design Museum by Paul Smith and captures over twenty designs, putting the aesthetic of the unfinished as the centre stage. The event was chosen by founders of the design museum to be exhibited for its spectacular state. Celebrating the intriguing beauty of the production process, the exhibition gives a glimpse of the designer’s ongoing dialogue with manufacturing that is so distinctive in their practice (Verganti, 2006). Throughout his career, Sir Paul has had a technical curiosity and a fascination with the fashion and the related processes. The way in which things are created has had a profound influence on them and continually inspires the designer’s work. The visitors were fascinated by the making process as it is an interesting piece of global collection. The exhibition has been curetted and provides a platform for visitors to capture and reveal moments in the behind the scene notion of the designing process. It unveils an everyday sensation in an interesting manner. The presentation objects are a beautiful experience (Margolin and Margolin, 2002). I have always been laid back when it comes to fashion. However, from the experience at this event, I have experienced a sure turning point. This is due to the way that Paul Smith poses not only a preeminent fashion designer, but also as an international retail trendsetter who perfected a classic style that exudes a sense of English tradition. He even makes it better by integrating his work with humour, mischief and playfulness. This art of sophistication and the unexpected has led to style and identity that, which more than forty years of many collections has remained charming and personable (Vedin, et al, 2006). The exhibition also takes visitors through the careful growth journey. Through the event, the art of simplicity and honesty in ones career is emphasized through the pieces of work displayed by the line of product collections the man has managed to gather through his life yet remain so simple and humble. At the event secret to success as put out by Paul himself trick that successful people are really privy to. The reality as brought out in his exceptional work is that success is a by-product of passion and hard work. One doesn’t have to be success oriented only but also emphasize on the passion bit of it, then success follows through (Margolin and Margolin, 2002). Having been showcased at the Design Museum, Paul Smith’s designs celebrate not just a history of lines of fashion and the collaborations, but also the inspirations and obsessions. This has been important in the transformation of small sized shops into innovative global forums for fashion and style. Paul Smith comes out as a person with bright and rich visual experience as illustrated throughout with his documentation of diverse creative community and design inspirations. He uses hand drawn designs, gorgeous original photography, archival photographs, and sets of engaging essays and in return the colourful catalogue weaves together sets of compelling visual tales (Ciolfi and Bannon, 2003). A step into the Design Museum’s world of fashion designer Paul Smith, presents one with a class of inspiration, collaboration, creation wit as well as beauty. With the aim of future projection as well as celebrating his career, the exhibition brings on sale the Paul Smiths style and influence in the fashion designs. He presents his rise in charting of the worlds leading fashion brands. A look at the impressive scale his its global operation, the exhibition draws on Paul’s personal archive starting with the company beginnings in Nottingham, through to its international prominence (Taxén, 2004). The exhibition explores Paul Smith’s intuitive take on design with an understanding of the designer’s and retailers’ roles in laying foundations for the brand’s lasting success and offer a unique insight into the magnificent showcases of art. The visitor is invited on a journey through Paul’s world including recreation of his first Nottingham shop, which measured about 3m by 3m. Also in the journey one goes through the personal treasure of Paul’s office. This sits alongside an immersive digital room that which is rich in still and a moving image. One’s mind is then painted in narrations of thoughts on Paul himself alongside sounds that places them in the designer’s mind (South, Gabbitas and Merrill, 2008). For young designers at the exhibition, Paul Smith does not provide a guaranteed formula for success in the fashion industry. Instead, the exhibition offers guidance to the upcoming designers and those who are just starting out, that in the rag trade, one is likely to perform worst if the example of Paul Smith is not observed. Smith emphasizes through his fashion work the need for starters to keep their feet firmly on the ground. This fosters the understanding of the rag trade. His experiences and journey is a humbling one of a kind and teaches one to live within their means (Macdonald, 2011). From the exhibition one can hardly note missing pieces of art and fashion due to the elegance in display of fashion. However, in my interest, I miss out on the exploration of dressing for power and success (Macdonald, 2011). The exhibition does not present in totality to my expectation presents an exceptional women of the world stage with their wardrobes. This would have shown how fashion can be used as a powerful tool to build reputation and enhance careers, rather than just express modernity. The work done on fashion and career was commendable, though more emphasis and style would have made it even better. This way, it served extensively well for women who view clothes not as a frivolous indulgence, but as an important way of attracting attention, and announce presence (Wojciechowski, Walczak, White and Cellary, 2004). It left out the part of women who assert authority and want guaranteed notoriety. However, the exhibition features the contemporary women working in business, and politics, and does a fairly commendable job on it. The creative arts and fashion from around the world as well as looking back at influential women through history is done also with a touch of class. The classics with a twist theme are a dearly held Paul Smith’s motto, and this would have well been served by great classic taste and trendy collections (Bannon, et al, 2005). However, the twist in this exhibition is that in an era when fashion exhibitions are increasingly in play. The clotheslines on the display play a second fiddle to the displays that are celebrating the creative process and the Smith’s business history. It is however noted that it is deliberate move that is intended to convey a message, that creativity and hard work matter, as opposed money. The exhibition is not just about the fashion, but how Paul sees the world (Hornecker and Stifter, 2006). The main theme at the Design museum is disruption. This is seen throughout the Paul Smith’s event more. Disruptive is in the sense that is dependent on the context. It might conventionally be considered almost invariably as a bad thing, ill considered planning but it is the most sought after quality in any new product (U.S Department of Transport, 2014). At the event, the theme is well taken care of as it completely overtakes the previously well regarded sustainable term and is slightly more current to the resilient synonym. Disruptive fashions are what make the event a reality. Disruptive innovation in Paul Smith’s career interrupts established ways of thinking and diverges from traditional fashion practices by proposing and presenting new and unexpected ideas to fashion (Jones, 2005). Paul’s exuberant nature is one that can never be questioned. When one hears that he can found tidying the merchandise in the museum’s gift store, it disrupts into the person’s mind the normality of this kind of person behind a greatly successful fashion empire doing such humble things. One then has to keep their fingers crossed that he will return on the day that they visit. Despite the frenzy, a number of many of the museum’s rooms are dedicated to specific specializations. In his case, one has to focus on different coloured buttons while another concentrates on collaborations (Dean, 2002). The Design Museum’s exhibition’s designers in the residence programme provide a platform for celebrating the emerging designers at an early stage. A designer in residence inclusion in the exhibition for the seventh year running is an important part of the exhibition calendar. It demonstrates the Design Museum’s commitment to support and encourage new design talents. This programme offers both the young and experienced designers an opportunity to interact and engage with the design and business community testing ideas and innovations for future projects (Bruzzi and Gibson, 2013). With the London Design Museum celebrating four decades of design of one of Britains best known talents, who is Sir Paul Smith. The Hello, My Name Is Paul Smith exhibition includes fashion classics collected from 40 years of his work, and revealing something of the personality of the designer. He is known for a combination of Englishness with an unexpected twist. He however says with a straightforward move through his greatest fashion hits, the show will seek to explore a year in the different stages of design, production and marketing (which the event presents in totality behind the designers catwalk collections). Alongside this, his individual shop designs now in sixty six countries across the world, a showcase of how far Sir Paul Smith has come since setting up his first shop was also showcased (Tsai, 2005). Through the exhibition, Paul Smith creates a pleasant experience out of very ordinary things, and also through his fashion designs. The Paul Smith brand has continued to capture the combination of light-hearted wit, British tradition and sophistication. This has led to the success in the turning of cloth pieces such as wallets, cufflinks, and socks among others into an everyday essential for a British man, in a fun and desirable purchase (Tsai, 2005). The exhibition besides showcasing fashion also brought to light of the visitors, his life, creative processes and designs at the Design Museum in London. With that, the stiffness in the exhibition was punctured. The reporters jostled for the chance to shout their queries to Paul Smith and be gifted a pair of socks as he had stated, from the front of the room. Smith, whose suits are worn by everyone through David Cameron to Sir Mervyn King and David Beckham, has built a reputable business with a huge annual turnover, about £200m, by impacting on the people neatness and image (Tsai, 2005). Reference List Bannon, L., Benford, S., Bowers, J., and Heath, C. (2005). Hybrid design creates innovative museum experiences. Communications of the ACM, 48(3), 62-65. Blue & Gold Fleet. (2014).Special Events. Retrieved :< Http://www.blueandgoldfleet.com /special-events/>on 11.11.2014. Bruzzi, S., and Gibson, P. C. (Eds.). (2013). Fashion Cultures Revisited: Theories, Explorations and Analysis. Routledge. Brown, T. (2008). Design thinking. Harvard business review, 86(6), 84. Ciolfi, L., & Bannon, L. (2003, September). Learning from museum visits: Shaping design sensitivities. In Proceedings of HCI International (Vol. 1, pp. 63-67). Dean, D. (2002). Museum exhibition: Theory and practice. Routledge. Ferris, K., Bannon, L., Ciolfi, L., Gallagher, P., Hall, T., and Lennon, M. (2004, August). Shaping experiences in the hunt museum: a design case study. In Proceedings of the 5th conference on Designing interactive systems: processes, practices, methods, and techniques (pp. 205-214). ACM. Forty, A. (2008). Ways of Knowing, Ways of Showing: a Short History of Architectural Exhibitions. Guidi, G., Trocchianesi, R., Pils, G., Morlando, G., and Seassaro, A. (2010, October). A Virtual Museum for Design: New forms of interactive fruition. In Virtual Systems and Multimedia (VSMM), 2010 16th International Conference on (pp. 242-249). IEEE. Hornecker, E., and Stifter, M. (2006, November). Learning from interactive museum installations about interaction design for public settings. In Proceedings of the 18th Australia conference on Computer-Human Interaction: Design: Activities, Artefacts and Environments (pp. 135-142). ACM. Hornecker, E., and Stifter, M. (2006). Learning from interactive museum installations about interaction design for public settings. In Proceedings of the 18th Australia conference on Computer-Human Interaction: Design: Activities, Artefacts and Environments (pp. 135-142). ACM. Jones, S. J. (2005). Fashion design. Laurence .King Publishing. Margolin, V., and Margolin, S. (2002). A “social model” of design: Issues of practice and research. Design issues, 18(4), 24-30. Macdonald, S. (Ed.). (2011). A companion to museum studies (Vol. 39). John Wiley & Sons. South, J. B., Gabbitas, B., and Merrill, P. F. (2008). Designing video narratives to contextualize content for ESL learners: a design process case study. Interactive Learning Environments, 16(3), 231-243. Taxén, G. (2004, July). Introducing participatory design in museums. In Proceedings of the eighth conference on Participatory design: Artful integration: interweaving media, materials and practices-Volume 1 (pp. 204-213). ACM. Tsai, J. P. (2005). Fashioning Protection: A Note on the Protection of Fashion Designs in the United States. Lewis & Clark L. Rev., 9, 447. U.S Department of Transport. (2014). Events Operation Planning. Retrieved :< http://www.ops.fhwa.dot.gov/publications/fhwaop04010/chapter5_03.htm> on 11.11.2014. Verganti, R. (2006). Innovating through design. Harvard Business Review, 84(12), 114. Vedin, B. A., Alvarez, E., Ekman, S., Sanderson, S. W., Tether, B., & Verganti, R. (2006). Design-inspired innovation. London: world Scientific. Wojciechowski, R., Walczak, K., White, M., and Cellary, W. (2004, April). Building virtual and augmented reality museum exhibitions. In Proceedings of the ninth international conference on 3D Web technology (pp. 135-144). ACM. Read More
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