StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Developing Digital Marketing Strategies for - Assignment Example

Cite this document
Summary
Fonterra has a TV ad in YouTube for its “Ski Activ” yogurt, while MLC has its “With you-advice.” Both commercials highlight the benefits of their products or services. “Ski Activ” stresses the…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.9% of users find it useful
Developing Digital Marketing Strategies for
Read Text Preview

Extract of sample "Developing Digital Marketing Strategies for"

YouTube strategies of Fonterra Foods and MLC Finance Fonterra Foods and MLC Finance both post their commercials in YouTube. Fonterra has a TV ad in YouTube for its “Ski Activ” yogurt, while MLC has its “With you-advice.” Both commercials highlight the benefits of their products or services. “Ski Activ” stresses the benefits of “comfort” from digestive issues and potentially losing weight. MLC asserts that it can help families go through their lives, without sacrificing their “wants.

” The commercial also sends the message that thought parents may not understand their children, MLC completely understands the diverse financial needs and goals of every family member, because it has worked with families for 120 years. It also focuses on the logo of MLC, the golden egg. Fonterra, however, also posts documentaries, such as “Food For Thought.” This is a documentary that shows facts and trends on food and lifestyles. The company also provides a four-part documentary on Fonterra.

These documentaries provide further information on the nature and extent of Fonterras business. Fonterras Ski Activ can target women and men aged 20 to 50 by showcasing two models in their YouTube ads. One female model eats Ski Activ for fourteen days and has less digestive problems and gets slimmer than the other who does not eat Ski Activ. There should be a separate commercial for male models and one for those in their twenties and another for those in their fifties. This will show the audience that Ski Activ has a broader target market niche.

Furthermore, the YouTube ads should have links directing to more information about Ski Activ and what kinds of problems it can resolve. This will entice women to consider testing Ski Activ, especially since it has a money-back guarantee. This money-back guarantee should also be highlighted more in YouTube ads, with emphasis on the idea that consumers have nothing to lose, except extra weight and digestive discomfort. MLC can produce more specified YouTube videos for its target market of 35 and above, males and females, with incomes above $65,000 per year, by focusing on how easy it is to contact MLC financial advisers online or through the phone.

The excitement levels for insurance plans that MLC offers can be heightened by using a mix of logical and emotional appeals. Logical appeals will emphasize the importance of insurance to having a more secure future, especially during these economically chaotic times, while the emotional appeals will focus on the happiness and comfort that MLCs wealth management expertise can offer. Customers of MLC should be shown as happier and more confident, as well as more successful than those who are not.

The YouTube ads should further have links directing people to additional, but summarized information about superannuation and different options in opening and maintaining accounts with MLC, as well as computations of costs and benefits to consumers. It can also add links to videos that tell more about MLC as a company, like what Fonterra does with its documentaries. A documentary can show that MLC is a trusted company in terms of wealth management. These YouTube videos should also be linked with other videos that the target market often view, so that they can reach additional customers more.

Reference ListFonterra 2010, Food For Thought – Fonterra.wmv, 20 June, viewed 23 August 2011, .Fonterra 2010, The Fonterra Documentaries: Australia and New Zealand - Part 1, 18 August, viewed 23 August 2011, .Fonterra 2011, Ski Activ commercial, 6 June, viewed 23 August 2011, .MLC 2010, MLC “With you – advice” TVC – AdNews, 17 October,viewed 23 August 2011, .

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Developing Digital Marketing Strategies for Assignment”, n.d.)
Developing Digital Marketing Strategies for Assignment. Retrieved from https://studentshare.org/marketing/1579268-developing-digital-marketing-strategies-for
(Developing Digital Marketing Strategies for Assignment)
Developing Digital Marketing Strategies for Assignment. https://studentshare.org/marketing/1579268-developing-digital-marketing-strategies-for.
“Developing Digital Marketing Strategies for Assignment”, n.d. https://studentshare.org/marketing/1579268-developing-digital-marketing-strategies-for.
  • Cited: 0 times

CHECK THESE SAMPLES OF Developing Digital Marketing Strategies for

Huge and Digital Strategy

It focuses on projects that seek business transformation, so it prefers projects with ambitious re-design aspirations, new product development, and cross-platform marketing strategies.... If HUGE is embedded into other companies in long-term retaining relations, companies might realize that digital marketing is not merely a reinforcement of traditional marketing efforts, but a superior marketing edge.... For instance, retainer means engaging in traditional digital marketing activities, such as display advertising and search marketing....
7 Pages (1750 words) Essay

An Evaluation of the Role of Online Information in Developing Online Marketing Strategy

An evaluation of the role of online information in developing online marketing strategy BY YOU YOUR SCHOOL INFO HERE DATE HERE An evaluation of the role of online information in developing online marketing strategy Introduction digital marketing differs from traditional marketing in many ways.... digital marketing, however, makes use of technologies in order to maximise the return on investment for marketing activities.... digital marketing makes effective use of a variety of electronic devices so as to better engage with important and profitable stakeholders in society....
10 Pages (2500 words) Essay

Developing and Managing YourMoshas Key Marketing Relationships

The essay "Developing and Managing YourMosha's Key marketing Relationships" is an evaluative study for the organization Yourmosha.... It is a company, which is up till now, depends on traditional marketing and willing to change its marketing strategy by adopting digital and interactive techniques....
11 Pages (2750 words) Essay

Digital Marketing Strategies to promote Fashion Antidote Website

The essay explores the digital marketing strategies to promote Fashion Antidote.... The essay "digital marketing strategies to promote Fashion Antidote Website" discusses digital marketing strategy to be used by Fashion Antidote.... … This paper aims to develop a digital marketing strategy to be used by Fashion Antidote in upgrading their website in order to gain new customers and gain more.... Understanding the concept of digital strategy in this case is very vital if a good strategy must be developed....
14 Pages (3500 words) Essay

Digital Revolution in Global Marketing

Apart from this, the study will also describe how digitalisation can be helpful in building effective global marketing strategies.... In this regards the marketing practitioners have become more eager to adopt the digitalisation within their marketing strategies.... Therefore, several companies have launched new strategies of handling online marketing segments, which will facilitate the companies to generate more customers as per the needs of the global marketing segments (Breene & Whipple, 2011)....
5 Pages (1250 words) Essay

Digital Marketing Communications

hellip; Different platforms of digital media influence organizations in developing effective marketing strategies.... Firms are developing effective marketing strategies and implementing them in the social media sites for achieving their objectives.... The paper "digital marketing Communications" describes promoting products and services through different forms of electronic platforms.... Among different channels of digital marketing, social media is considered as a most important platform which provides various benefits to the company in generating more revenue....
10 Pages (2500 words) Assignment

Developing Digital Marketing Strategies to Promote Fashion Antidote

This paper "developing digital marketing strategies to Promote Fashion Antidote" focuses on the fact that Fashion Antidote is an independent fashion school and studio.... The main interest in developing a digital marketing strategy for Fashion Antidote came with the interest this group had in fashions and fashion designs (Fashion Antidote, 2012).... hus, this paper aims to develop a digital marketing strategy to be used by Fashion Antidote in upgrading its website in order to gain new customers and gain more....
11 Pages (2750 words) Assignment

Digital Media and Society

Additionally, the case study will elaborate on some of the strategies that the organization enacted in attaining the goals....  This essay considers digital media and society.... Technically, digital media entails video, audio and even photo content, which has been digitally pressed or encoded.... In most cases, encoding contents entails video and audio input conversion into digital media files like the Window Media file....
6 Pages (1500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us