StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

(Ford Motor Company) - Research Paper Example

Cite this document
Summary
Ford Motor Company (Ford) is touted in amongst the largest automobile manufacturers’ world over. The company owns brands like Ford, Lincoln, Mazda, Mercury and Volvo, is present in six continents round the globe and has its presence in 200 countries…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.4% of users find it useful
Research Paper (Ford Motor Company)
Read Text Preview

Extract of sample "(Ford Motor Company)"

Download file to see previous pages

The company’s customers are brand loyal and keep returning to it. Ford has also created good will in the society through its efforts in community relations. It started a breast cancer awareness campaign in which numerous celebrities were roped in. more-over, the company has extensively donated to charities and has held fund-raisers. Ford’s employee base is very strong. It offers various incentives to its employees who are motivated and deliver quality work. For instance the “thumbie” award is handed over to employees who are proficient, show strong commitment to work and to customers.

The company is also known to offer high wages. As a result the staff remains content and happy. Ford has also maintained good relations and is well communicated with its current and prospective investors. The company is very prompt in its reporting’s of earnings and losses all of which can be publicly accessed. Ford’s network of distributors is very dense and has many dealers spread world over. The Weaknesses: Economic recession has worried investors at Ford about dipping sales and profits.

The cash position of the company has fallen down to $4 billion from $15 billion in just a year. It also faces the possibility of a credit downgrade. As a result share-holders are not getting their desired return on investment. Ford used a “voluntary separation program” to lay off its employees during recession times. The workers were not informed about the possibility of job cuts before hand. As a result, motivation levels got affected. Even though the HR at Ford, downplayed this, but layoff hit employees hard who become insecure of their jobs.

Ford also cut down on their overtime after 2001. This led to rising frustration amongst the workers for being worker and not being compensated appropriately. Around 10 plants work over time in Ford today. Ford’s relations with its customers have also been rocky. Last year it recalled around 2 million vehicles which coasted the company billions of dollars. (Drucker, 1995) Performance Gaps Ford’s relationship with its customers has severed over the years. Its customer benefit program’s performance should have driven revenues home but they did not.

Ford’s management was also under the wrong impression that it was handling its employees well. The performance of its employees should have improved over the years to dramatic results but it did not. Ford’s HR felt that they understood employee needs but they failed to realize that employees were more desirable of flexible benefits and communication existed within the Ford. There is a severe lack of motivation at the moment. Ford’s revenue should have been past 20 billion dollars but it is not Addressing the Gap Role of Human resource department is very important to bridge any gaps between performance expectations and performance delivered.

In-order to address the weaknesses Ford needs to revamp the morale of the employees. Conduct one-on-one performance appraisals with the employees, have a thorough understanding of employee expectations and set expectations of the company. Employees should be regularly compensated with bonuses and awards. This will automatically boost their confidence and their belongingness to the Ford. HRD should also work on good relations with the customers. For this the employees who are directly in touch with the clients should be sent through a training program on relationship management.

Conferences and seminars should be conducted to groom and train the employees on this aspect. Thirdly, HR needs to hire people who are pro at their communication and bargaining skills

...Download file to see next pages Read More
Tags
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Research Paper (Ford Motor Company) Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved de https://studentshare.org/other/1391587-research-paper
(Research Paper (Ford Motor Company) Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/other/1391587-research-paper.
“Research Paper (Ford Motor Company) Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/other/1391587-research-paper.
  • Cited: 0 times

CHECK THESE SAMPLES OF Research Paper (Ford Motor Company)

Measuring Customer Satisfaction of Ford Motors Company

Whatever methods the company uses, the company must take into account best practices of measuring customer satisfaction so that realistic and accurate results can be derived from the research.... Strive for the right-mark, not the benchmark: right-marking means that customer satisfaction rate is measured on the basis of operational goals set by the company.... Best practices of measuring customer satisfaction Name of the University Measuring Customer Satisfaction of ford Motors INTRODUCTION: customer relationship management has become an important phenomenon in the business world....
4 Pages (1000 words) Research Paper

Compare and Contrast of Ford Motors and General Motors (GM)

On the other hand, Ford Motor Company is also the other renowned conglomerate an e operating in the similar sector i.... Similar to GM, Ford Motor Company also has its headquarters in Dearborn region of United States.... Compare and Contrast of Ford Motors and General Motors (GM) General Motors company (GM) is a transnational automobile manufacturer with its headquarter situated in the region of Detroit of the United States.... Therefore, the government of the US introduced varied rules such as 'National Traffic and motor Vehicle Safety Act of 1966; Federal motor Vehicle Safety Standards (FMVSS)' in order to improve the safety standards of the passengers....
7 Pages (1750 words) Research Paper

Research Analysis on Lawsuits

Yet it would not be long before the Pinto was everything but amusing to Ford Motor Company.... The company knew about the flaw as early as the pre-production stage, yet had issued what was referred.... The ford burst into flames, the driver was killed, and Grimshaw suffered burns over ninety per cent of his body.... His family and the driver's heirs filed suit against ford (Craig, “Grimshaw and Grays.... Risk Management for Lawsuit Prevention It was not the fact that the Pinto was inherently dangerous in its design that inflamed the Grimshaw jury; it was ford's own greed....
5 Pages (1250 words) Research Paper

The Product Safety Issue

In the case of Ford Motor Company, the claim falls under the manufacturing defect whereby the company purchased defect tires (Steering Committee on Product Liability and Innovation, National Academy of Engineering, 2004).... Company description The Ford Motor Company is one of the leading manufacturers of vehicles and has a strong position in the global automotive market.... The product safety issue that led to the lawsuit Ford Motor Company was recently involved in an accident involving a 15 passenger Ford F-350 Econoline Van....
7 Pages (1750 words) Research Paper

Financial Analysis of Tesla Motors

hellip; This present research paper is based on a scenario whereby there are two possible options that an investor can exploit: of which it is either to invest in Tesla Motors, Inc or Ford Motor Company.... Additionally, the company is also revered for the production of electric power train components such as the lithium-ion battery packs that are normally sold to other automakers such as the Toyota motor company and the Daimler motor company, which is the manufacturer of the Mercedes Benz brands....
10 Pages (2500 words) Research Paper

US Automotive Industry: Policy Overview and Recent History

automotive industry have shown that This piece of research paper is an attempt to present a strategic analysis of US automotive industry by using Porter's Five Forces model, which is one of the best strategic analysis widely used to measure and assess the competitive position of a company within its industry.... With various brands like Buick, Cadillac, Chevrolet and GMC, it manufactures a wide range of cars, trucks and auto-parts (company Profile, 2010).... ‘Big Three' motor vehicle companies- General Motors, Ford and… produced the overwhelming majority of vehicles sold in the U....
6 Pages (1500 words) Research Paper

Research on Ford Manufacturing

This paper evaluates some findings at the multinational automobile giant, Ford Motor Company, in terms of employee performance and team structures.... The Ford Motor Company: Ford Motor Company is an automobile producer, founded by Henry Ford in 1903 and has multinational presence.... A short research will be conducted based on literature on ford motor Co and a case will be built to identify what could be the potential obstacles towards better performance and employee motivation....
8 Pages (2000 words) Research Paper

Nissan Motors Strategy

Ltd, ford motor Co.... he company has achieved rising revenues through the years but has been severely affected by the on-going economic crisis.... om/finance reveals that the company has a recent beta of 1.... On the part of Nissan, its extremely dramatic turnaround after its alliance Renault of France in 1999 and the steady growth up to 2008 shows that the company's management has been able to steer the company towards sound profitability year after year, except for recent periods when the net income was heavily affected by the global financial and economic crisis....
31 Pages (7750 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us