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The case report - Essay Example

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The case report

It is an intentional and goal oriented programme.
Change can also be unplanned. This is when an organisation is forced by circumstances to change some or all of its processes, strategies, systems or any aspect of its operations in order to remain in operation or perform better. In this case change is reactive.
Apart from whether change is planned or unplanned, there are also different perspectives on the nature of change process. The planned approach assumes that the change process is linear and carefully crafted with several identifiable steps, which follow, in a sequential order. Another perspective, however believes that this linear, orderly fashion does not suit the complex and rapidly changing environment in which businesses operate.
There is the issue of the locus of emphasis in initiating and implementing change programmes. Three schools of though have also emerged in this regard. There is the Individual Perspective School which believes that the locus of change should be the individual. The Group Dynamics School believes that organisational change should best be achieved through groups and that behaviour of individuals should be changed by influencing group norms, roles, and values. Then the Open System School sees organisations as consisting of several systems and also being parts of the larger system. Thus the internal subsystems interact among themselves while the organisation as a whole interact with the external environment. Changes in any parts of the system affect the other subsystems and also the general performance.

Report how to manage change for a case company
Type of assessment - Individual
Draft a job description advertising for a change agent suitable for this case organisation.
From the points raised by the General Manager, Steve Humphries, it would be good
to look at the following areas, which will form a yardstick on which basis decision as to whether or not change is necessary can be taken, what type of change, when and how.
Let us look at the strengths of Polyflow Plastics & Packaging Limited:
[1] Good contract from established customers
[2] Sub-contracts from fellow competitors in the industry
[3] Contacts all over London and South East
[4] Customer satisfaction due to personal attention by the MD
[5] Experienced workers
[6] Big market in the packaging products line
From the above, it can be noticed that presently there are good contracts both from organisations [established customers] as well as from competitors. From all indications, this has boosted the earnings of the organization and makes ...Show more


Right from the early eighties until now, every organisation is either planning, executing or just conducting and evaluating one change programme or the other. It is either the good old TQM, Business process re-engineering, restructuring, right sizing, rationalization, downsizing, technological realignment, empowerment, team building, culture change, mergers, acquisition, divestitures, diversification; all sorts of cost contentment measures and other esoteric types.
Author : ondrickapat
The case report essay example
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