Interior Design and Sustainable Ethics Behaviours - Essay Example

Interior Design and Sustainable Ethics Behaviours   Interior Design and Sustainable Ethics Behaviours Introduction People have different understanding to the concept of interior design, but the fact remains that the interior design is the process that involves in creating the internal decorations of a room. Interior design achievement happens if the designers have competent knowledge and skills to deliver and offer a high-quality service not only in managing the furniture and accessories, but also to provide ideas to the clients. William McDonough and Dr. Michael Braungart offered a deep understanding towards the concept of interior design, and this is evident from their contribution in the sector among other specifications that they provided in the field. The two scholars understood that a number of factors determine success and proficiency in interior design. And these are with inclusion of the financial position of the clients, the internal and external environment. And more significantly, the management of the clients and their intended focus. The management of the clients and designers integrates various operational organs and professionals who involve themselves in complex decision-making processes, which had an enormous impact on the performance of the entire organization. The primary objective of interior designing professionals and operators is to maximize profit and reduce expenses; increase output at low input. For this to happen, the designers and respective clients need to devise effective decision strategies and operational strategies, which consequently aid in improving the working within and around the organization, thus enhancing performance. This material aims at offering a comprehensive analysis of William McDonough and Dr. Michael Braungart and their understanding towards sustainability for interior design. To gain sustainability, it is essential to consider some of their contributions towards the internal design industry, and how they perceive success and failure in the industry. An evidence-based conclusion has basis on the importance of interior design and the role of designers in the industry. Interior Design Interior design integrates the technologies and skills that are applied by the designers in attainment of high-quality designs that not only attracts the clients, but also satisfies the targeted audiences needs and commands. In the achievement of competitive advantage, designers are assigned different duties and obligations depending on their skills and capabilities, and following some of the goals of production or manufacture of the various products that they design. The interior designers mostly focus to help women and young individuals in having fashionable houses and rooms that suit their generations and expectations. Additionally, the designers aim at helping clients have a collection of techniques and designs of making their rooms and other business buildings attractive and defined. William McDonough and Dr. Michael Braungart understood sustainability for interior design in different dimensions, but there are various similarities that are evident between the two designers. Following the realization that quality design and techniques used keep changing after a very short duration. There is a great need to investigate on appropriate models that can be unique and that will not decline in fashion for a long period. Realization of quality techniques and design follows the fact that the two individuals contribute immensely to the interior design sector. And that they achieved their competence through consideration of various issues such as gender, age and profession to some extent that every individual using the ideas fostered by interior design is comfortable. The colors that decorate the rooms vary with design of the clients to allow for attractiveness and appealing outlook to impression of people (Braungart, Mcdonough, & Clinton, 2014). Differing models implies that interior design favors all groups from the perspective of color and appearance. According to William McDonough and Dr. Michael Braungart sustainability in the interior design industry ensures that the outputs from the models produces eco-friendly designs. They are long-lasting, an indication that they do not wear out faster to an extent of being disposed. The environments to which they are intended to be useful should be favorable to the nature or outside surrounding, and this argument is in accordance to William McDonough and Dr. Michael Braungart understanding towards sustainability for interior design. The individuals emphasize functions and fashion elements in the design, leading college staffs to believe that the interior design is not of great use, but also is a symbol of young and energetic generations. In this process, the ads on social networks that the designers propose are rather attractive and representative to grasp the eyeballs of clients and meet their psychological needs of showing off and following the trend. The other significant argument presented by the two interior designers is that of feeding the starters as return. Interior design applications established by the two artists encourages clients to download freely and on the app, where the information on the users experience and feeling expressions. Some actual returns like small fashionable gifts, people expect to go to starters who participate in the designing process with the professional designers they hire. Clients are encouraged to show off their fashionable experience in using the interior design approaches that William McDonough and Dr. Michael Braungart explains and their understanding towards the concept of interior design. Such pictures artists upload on the app or social networks (Jones, 2008). According to the understanding created by William McDonough Architects and Dr. Michael Braungarton on sustainability for interior design, media and advertising are needed in creating quality designs. Besides the feedback of starters, clients interior designs stories and legends, as well as the differences are intended to spread in the media and advertising. Young, energetic, and leading models are the notable features in the advertising of interior design techniques and applicability. Stories are created related to the psychological and physical needs and their life. Differences of the function between the interior design and clients advertisement strengthen the will make that people talk about the plans. Fair trade concepts are managed to spread through the trading and marketing strategies of interior designs. According to William McDonough and Dr. Michael Braungart and their understanding towards the concept of sustainability for interior design, it is essential to establish the understanding These measures will be effective because the firstly the strategies are successful in grasping the needs of young clients. And the budget of interior design is creating an appropriate and reliable interior designs that are used by individuals from other corners. Interior Designs and Business value According to William McDonough and Dr. Michael Braungart, sustainability for interior design is usually created to high-quality business delivering to customers from the aspects of product, price, place and promotion. Interior design, according to William McDonough and Dr. Michael Braungart on the concept of sustainability. For interior design is formulated with the unique function that differs from ordinary plans. In the sense, that interior design not only has the function of normal but also presents a unique appearance of the designed rooms irrespective of their age, size or class. The quality of the interior design collections is for customers. Internal designs have overall distribution networks from inventories to retailers. Retailers send information to factories to help them measure the quantity of producing numbers. Then the products are sent to clients through organizational services, and this offers the designers better time and saves them energy and strain as they directly go to the residences of the customers and offer their design services. From the understanding of researching about William McDonough and Dr. Michael Braungart. They argue that interior design for achievement of sustainability comes along with the assistance of social networks on the internet, app, and advertisements and media (Mclennan, 2004). Besides, designers have also made effective promotion measures of their design collections. Design legends and stories related to the function of interior design collections and the needs of target customers Release advertisements focusing on fair trade Feedback from users showing on app and online social networks Cooperation with manufactories to release ads showing the whole producing process Besides these promotion methods, the discount and gifts giving, advancement in stores is also designed by the professional designers to promote their skills and professionalism to the public. Considering the element of organization form. Production of Interior Design Collections needs one to consider applying business structure. That will enable the targeted group; the youths and women have varied chances of entering the market without strain or without using extra costs. No strain while joining is because the principal aim of initiating the plan of launching interior design. Collections producing business in the industry and global markets is to help the individuals. Those who have less knowledge about designing their furniture and accessories in their homes and workplaces. With consideration of the preferences of the team initiating the business, William McDonough, and Dr. Michael Braungart proposes that it is essential to use a structure that best suits the needs of the company identified. Therefore, it is indispensable to consider some of the factors that influence the choice of corporate structure. In the interior design sectors, and this is with reflection of the nature of services that needs an introduction to the market. Highlighted below as some of the factors, according to the understanding drawn from William McDonough and Dr. Michael Braungart: 1. The level of business risks associated with the company, 2. The skills and capabilities of the targeted groups expected to invest in the enterprise, 3. Expected starting capital for the businesses in the industry, 4. The legislation and regulations limitations, 5. Continuity of operation and management of the business and this considers managerial skills and leadership potentials of the designers, and 6. The strategies that will be used to transfer the ownership of the enterprises in the industry, and this is with the understanding that with various limitations and risks in the company markets, Since the aim of introducing the interior design and promote it to the market is to develop fashionable design, there are some structures in business that are not suitable for design collections. For instance, it is hard to select associations as business structure for the models because people these organizations as the for-profit industry unless when under promotion. Additionally, choosing a business structure such as public or private company is unsuitable move because the targeted groups of traders might not be at a position of raising the funds needed to establish a designing company or firm. Selecting for business structures follows that there are some legal costs that individuals incur in registering a company, and the competition in the market might be very high for businesses as compared to partnerships and sole trading systems. On the other hand, using single trading system as a business structure for the company might not be effective. Because of the initial capital that is expected to be relatively high due to issues associated with raw material costs and labor costs (Porter, 2012). Thus, the most appropriate business structure for Interior Design Collections for attainment of sustainability is partnership. It follows the realization that with the partnership. The targeted groups to run the company will combine the materials, skills and general managerial techniques in running the businesses to attain the primary goal. And this argument substantially receives support by the arguments drawn from William McDonough and Dr. Michael Braungart. Considering funding for the establishment of the business, people see it as being in a partnership business, there are core stakeholders who are responsible for raising funds necessary to initiate and run the company. Additionally, having a joint venture with large interior design organizations in the fashion industry offers the business a better financial background. Such organizations secure several benefits from working together with small enterprises in the design sectors. Because these companies act as promoters and tools to reach people from marginalized areas. Among other regions where their services are not able to reach. The cost of operation in the interior design industry, according to William McDonough and Dr. Michael Braungart is also expected to be lower, thus increasing the returns gained from the design businesses. Interior design collections for sustainability promotion are a technique that is used by most design and fashion organizations to reach their targeted clients with not only the information regarding the services they are offer, but also with samples. It is a proven business approach of getting close to the targeted population, and the effectiveness of service promotion lead to increased sales that consequently contribute to growth and expansion of organizations. Marketing of interior design collections, on the other hand, integrates various approaches that significantly contribute to increased sales, and includes activities that involve persuading potential customers to purchase services from the organization. There are different activities that require the service promotion and marketing. And the primary focus of most of the activities and practices is to appeal, convince and persuade the targeted clients to like and hire the services. According to William McDonough and Dr. Michael Braungart designers are identified and promotional activities that the developers can use to ensure that the product is unique and appealing to the targeted consumers. Both digital and traditional approaches of promoting and marketing, and according to the specialist, one way of developing or marketing design services is by advertising the product through mass media. Potential Promotional Activities for Interior Design Collections According to William McDonough and Dr. Michael Braungart, proficiency and competence in any business organization is determined by several aspects with management taking the core position. The management has various roles that trigger success or failure of an organization in the sense that the managers and other executives make operational strategies and decision strategies for the organization. The competitive advantage, being the benefits that incur to an organization over its competitor, is another fundamental tool that enables an organization to improve and sustain high performance in terms of sales over its competitors. Some of the activities for promoting and marketing interior design collections with the focus of attaining sustainability in real markets: a. Contests- William McDonough and Dr. Michael Braungart argued that these are frequently useful strategies helpful in promoting services in the market, and the consumers are not even required to hire. The primary focus of contests is to strengthen the reputation of designers and its departments they offer rather than selling the services. People get a chance to win prizes, and this attracts them to the organization providing the services. It is essential to note that sponsoring contests is one way of promoting the interior designers without their presence. b. Social Media- There are different social media websites such as Facebook are effective ways of improving design services in the sense that social network can see an organization that is in touch with people on a personal level. Thus, interior design can be promoted through social media because the targeted groups are young and elderly women who are frequent in use of internet. c. Mail Order Marketing- This entails getting personal information of the clients and offering a free service in return for the personal information. William McDonough and Dr. Michael Braungart point out that these customers help in marketing the services by providing information to their friends and family members about the service providers. Marketing is another useful approach to promoting interior designers and their services. d. Product Giveaways- It involves the organization allowing the potential consumers to sample services, and organizations give free samples to the buying public to entice them into trying their design services. e. Point-of-Sale Promotion and End-Cap Marketing- These are ways of selling services and promoting items from one position like design stores, and the major idea behind this method is convenience and impulse. f. Customer Referral Incentive Program- According to William McDonough and Dr. Michael Braungart, this is an approach of encouraging existing customers to refer new potential consumers to the company. Conclusion In the main, the key secret that the designers, program designers and advertisement designers of interior design organizations use to make the announcements made by the company unique to the targeted consumers is creativity and flexible planning. Creativity has basis on an inner knowledge, skills and understanding of the targeted consumers and the avenues that apply in reaching these respective potential customers. The advertising strategy (s) focus on promoting awareness of the interior design and fashion services offered by the designers. And stimulating sales unswervingly and attract the competitors customers, thus beating them in the fashion industry. Additionally, William McDonough and Dr. Michael Braungart supported the fact that interior design aimed at the attainment of sustainability targets at establishing and modifying the companys image and reputation (Mcdonough, & Braungart, 2002). Using internet as an approach of advertising the services that the designers offer to seek to inform the targeted customers of the availability of the services provided by the artists. And persuade them and remind them of the existence of such services from the designing companies. Since the principal aim is to encourage flexibility and creativity and determine the potential of the business to adapt to new market strategies, William McDonough. And Dr. Michael Braungart can be considered to have contributed significantly to the fashion and design industry. They are individuals who will live to be in memories locally and internationally due to their contributions to the interior design and fashion sector/industry. References Braungart, M., Mcdonough, W., & Clinton, P. B. (2014). The up cycle beyond sustainability--designing for abundance. New York, Farrar, Straus, and Giroux. http://rbdigital.oneclickdigital.com. Jones, L. (2008). Environmentally responsible design green and sustainable design for interior designers. Hoboken, N.J., John Wiley & Sons. http://www.books24x7.com/marc.asp?bookid=24456. Mcdonough, W., & Braungart, M. (2002). Cradle to cradle: remaking the way we make things. Http://www.contentreserve.com/TitleInfo.asp?ID={A9153443-59B3-4D72-AAB3-D7A069C2802F}&Format=410. Mclennan, J. F. (2004).The philosophy of sustainable design: the future of architecture. Kansas City, Mo, Ecotone. Porter, M.E. (2012). The Competitive Advantage: Creating and Sustaining Superior Performance. USA, New York: The Free Press, p. 65. Read More