The Wedding Industry: Wedding Photography - Essay Example

Wedding Photography
A wedding ceremony brings fond memories that are supposed to always linger in a couple’s mind for the specialness of the occasion. The wedding industry constantly keeps changing with the aim of bringing a touch of distinctiveness to every different event. It hardly experiences any dry spell given that weddings events are held daily across the globe. Therefore, it is essential to capture the event of such a significant day to serve as a reminder of the memorable experience (Etienne 2011).

The photographs taken in beautiful sceneries will serve as great memories for couples throughout their entire lives (Etienne 2011). For this case, having some wedding photographs taken in Miami for Chinese couples would bring out a different view to their wedding photos due to the change in location.

An individual has to analyze and evaluate the market before entering into a new venture. In order to sell this new idea to different couples, several steps can be taken. A wide range of promotions and advertising strategies can be used. These include the use of yellow pages to advertise the business where interested clients can call a designated business number for wedding photography services. Placing advertisements for the business in the Public press such as newspapers and magazines can also be utilized. Internet marketing can be used, where the advertisements can be placed on various websites to be viewed by those browsing the global network. Social media can be used, where a page on Facebook or Twitter is created to involve friends and their acquaintances to view the business. Preparing business cards and setting an office could also help attract customers who may require wedding photography services. To ensure that customers are drawn by the services provided, there is a need to showcase the different photography work that has previously been completed (Das).

For a couple to go along with the idea of having some of their wedding photography in a foreign country, one has to provide adequate merits that will capture their attention, making them buy into the idea. Firstly, one can sell the idea on grounds of being unique. In this case, Miami has beautiful beaches and the tropical feel would be unforgettable.

This would be deemed as a unique experience. The photography services are supposed to be of the highest quality. Secondly, one has to prove that the idea is viable and explain all the procedures to be followed. Traveling to a different country comes with procedures and rules that have to be followed. Thirdly, the price should be favorable since exorbitant prices would render them disinterested. The prices should be customer-friendly depending on the photography services provided. However, all this depends on the couple’s preference and the customers should always get what they paid for (Etienne 2011).

Obtaining the first customer is usually a big challenge to overcome. An individual should come up with a strategy that will enable the business to attract more customers by itself, after providing quality services for the first one. Potential clients consider obtaining a service from individuals who have a great reputation. This can only come from giving the first client a memorable service. After the extensive promotion of the idea, it becomes easier to obtain the first client (Etienne 2011). Networking with the first clients can prove to be a great idea since they can refer their family members and friends for services from the business. Having a great portfolio that is practical can enhance the business since the expectations can be easily met. The first experience should be done with caution to prevent small mistakes that can cost a fortune. The pictures captured during the event can be uploaded on the business website or social media page with the clients’ permission (Das). Quality work is needed since these pictures serve as an advertisement. It is also important to get some feedback from the clients to ensure improvements are made where necessary.

Financing the business is a key part of the whole exercise. Without fiscal ability, the business venture may prove to be unsuccessful. Finances should be obtained from appropriate sources that will fetch low-interest rates for loans. Grants and savings can be used to set up the business and even finance the first few clients.