The Valley Winery - Essay Example

THE VALLEY WINERY Problems facing Pat Waller Currently, Waller is faced with the problem of identifying what could be causing the high rates of turnovers that currently exists in the company. The general problem therefore has to do with the rates of turnover that the company is facing. Employee turnovers have been described as one of the major challenges that face any organization that is bent on growing. This is because turnover puts so much challenging in place for management to solve and the process of solving these problems takes the attention of management from pursuing other beneficial ventures for the organization’s growth (Sigma Assessment Systems, 2012).

To this extent, the problem that Pat Waller faces cannot be underestimated in any logical sense. Causes of the Problem There exist a number of causes of the present problem at Valley Winery. However, two of these would be outlined for the present purpose. In the first place, much blame would be given to the characteristics of the job that the sales representatives are supposed to undertake. According to Sigma Assessment Systems (2012), not all jobs have the same levels of intrinsic attraction and that “a jobs attractiveness will be affected by many characteristics, including its repetitiveness, challenge, danger, perceived importance.

” There is no denying the fact that most sales representatives take up their jobs with very low levels of perceived importance as they assume those jobs to be stepping stones to get hooked on to other kinds of jobs. Moreover, the job does not guarantee repetitiveness and poses a number of dangers to the representatives. This could be the major cause of the problem. The second cause to be discussed could somehow also have served as the solution to the problem if it was implemented earlier. This is the problem of motivation.

As the job is perceived to have low intrinsic attractiveness, motivation could be one way that the authorities (area managers) could have used to hook their employees to the work. Unfortunately however, not much has been done by the management so far to win the commitment levels of the sales representatives through motivation packages to them. Steps to be taken to resolve the problem The need for a drastic solution to be found to the existing problem at Valley Winery is something that ought to be attended to with all seriousness and swiftness.

What this means is that the company should be ready to invest more into the need to stopping high rates of turnovers because if the rates are reduced, it would eventually translate into financial benefits for the company (Sigma Assessment Systems, 2012). Subsequently, it is recommended that there should recruitment and placement reforms at the company. In other words, Pat Waller should put in structures to ensure that people who are recruited and placed at the sales representative positions are people who are placed as full time workers and not part-time commission based workers.

This is a sure step to take because when employees are assured that their works are secured as full time workers, the tendencies that they would look elsewhere for other permanent jobs is reduced. Moreover, the recruitment and placement reforms should include ways of ensuring that in the event of filling up a higher position, workers within the organizational chain will be given first hand consideration before external applicants. Finally, there should be steps to improving and reviewing the compensation and benefits of employees.

This would serve as an extrinsic motivation to them and will cause them to stay committed to their positions. Indeed, whiles the recruitment and place reviews serve as an intrinsic motivation, the compensation and benefits review would also serve as an extrinsic motivation and create a very good balance for the employee’s assurance to stay put to their jobs. CITED WORKS Sigma Assessment Systems. Overview of Employee Turnover Research. 2012. Web. 29th October, 2012.