Advertisement Effect - Essay Example

Many say they are not influenced by advertisements and they believe so because the advertisement does not influence them immediately. However, people are indirectly influenced by advertising; thus, their decisions on which products and services to buy seem to them completely free of any kind of induced thought. Nevertheless, the brilliant thing about advertising is that it works on a subconscious level, this means that one may think the advertisement did not affect them but the message conveyed through the advertisement instills in the brain without notice. Examples of this type of advertising include the coca cola advert of someone drinking coca cola in the middle of the desert, which induces the connection between coca-cola and thirst in one’s mind. Moreover, people are generally attracted to new things, as the common saying says, “the new is always better than the old”. 

In conclusion, advertisement does influence customers’ decisions not necessarily from the conscious perspective but mostly from the subconscious one.