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Ads and media AJ - Essay Example

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Negative images about a particular race shape a perspective towards it and that is why media needs to be careful about what it portrays and to whom it…
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Ads and media AJ
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Ads and media AJ

Mostly in America, during the hours in which people view television the most is the time in which very skewed caste members and limited types of shows are aired, building the perception in children from a very young age as to what constitutes an important caste and which caste is subordinate, when that should not be the case. In 1998 the role of ethnic minorities, such as African Americans, Native Americans and Hispanics actually declines when their visibility should actually have increased over the years. Narrowcasting to an ethnic minority about their group of people doesn’t make other groups aware of their potential and their lifestyle, and doesn’t bring about the sensitization that is necessary for a harmonized media and a harmonized world (J.E. 2005))
Media just focuses on the glamor and luster; they prefer to show the downtrodden as downtrodden in broader mediums such as television and print rather than reality, because they want to carry on with the stereotypical images that were set years ago. But the world is becoming more globalized today, and different media gets across different channels and to different groups of people; therefore media should become more ethnically diverse as well.
Even though most people have their own judgments, and have become to realize the true face of media, it is nevertheless the only means of communication with the mass and thus can be influential whether it portrays a good image or a bad image. And for those whose only means of news is the media, their life concepts would be built around what the media portrays; for example in those cultures with lesser opportunity, and only access to a television, media is all what they believe in, and if Americans are seen as being an assertive race or the Iraqis as being Taliban, animosity is built through the media by casting to a smaller audience.
Ethnic media is broadcasted in some societies ... Read More
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