In the contemporary world of intense business competition and brisk technological advancements, succinct and eye-catching advertisement captivates or motivates millions of customers to the purchase of a certain commodity that in turn increases revenue. In essence, an…
Moreover, an advertisement has to capture a customer’s attention and lure him or her into indulging the use of the good or service.
An example of an advertisement on television is the Old Spice Advertisement; ‘The Man Your Man Could Smell Like’. Old Spice, being a major company known for men’s hygienic products has sort a line of men’s body wash that convey an appealing and humorous advertising campaign. The advertisement implies that by using Old Spice products, a man will become the ultimate man or in other words more similar to the Old Spice man. Arguably, the advertisement aims to capture men and draw them near to needs of women, giving them an ideal image of how a man should be and smell and thus building up a sexual theme that draws attention (Nutt, 1). The advertisement entails a series of different sports-stars and actors that portray how fit, and good they look to highlight their body wash. One of the actors by the name Mustafa comes out of a shower clad only in a towel and talks directly to women viewers, telling them alternatively look at him than the man sited next to them for the implied comparison in which no man could come out very well. In the advertisement, Mustafa goes ahead and says that the man sitting beside them is unfortunately not him. The advertisement further displays scenes of Mustafa in romantic fantasy-like settings meant to appeal women.
Although the advertisement endeavors to appeal women and make them think that their men are the most interesting in the world, it will not make him build a kitchen or make a cake for the woman but just only sniff him and imagine he would. In addition, the advertisement goes after men emotionally by making them feel that he is not the kind man his woman expects. This ultimately undermines the self-esteem of the man. Despite the fallacies in the advertisement, it promotes an ideal of how a real man should be by making him react ...
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