Clubs Mission Statement and Its Primary Clientele - Essay Example

Club IT can utilize information technology to compete in today’s digitally competitive world. There are many organizations generating healthy benefits by modifying their business models and strategies. More explicitly, “Organizations can leverage their platforms to develop new Web-based applications, services, and products, as well as to provide superb customer service” (Turban, ). The paper involves the club’s mission statement is the primary clientele, information resources, and customer orientation as the strategy to obtain a competitive advantage.
Club’s Mission Statement and its Primary Clientele
The Club IT owners, Lisa Tejada and Ruben Keys, both possess a degree in Business Administration. They learned ‘Club IT’ operations and general business principles from their experiences and studies. The mission statement involves; “Written declaration of a firm's core purpose and focuses which normally remain unchanged, whereas business strategies and practices may frequently be altered to adapt to the changing circumstances. Properly crafted mission statements
(1) Serve as filters to separate what is important from what is not;
(2) Clearly state which markets will be served and how;
(3)Communicate a sense of intended direction to the entire organization” (Mission statement definition).
The mission statement for the ‘Club IT’ illustrates as Club IT offers live music, DJ's, dance space, and refreshments that suit the lifestyle of the customers. Customers are friends, and the ‘Club IT’ staff seeks to fabricate a community that meets recurrently at the ‘Club IT’ (Club IT). ‘Club IT’ community incorporates young professionals, teenagers, college students, tourists, and business travelers.
The location of the ‘Club IT’ attracts many singles, couples, teenagers and business professionals to come and relax. Furthermore, the nightclub allows for the switching of entertainment and it becomes more appealing as it gets later into the evening. Likewise, the music offered by ‘Club IT’ also attracts college students. Word of mouth allows ‘Club IT’ to increase its revenues from this segment. Finally, ‘Club IT’ attracts tourists and business travelers who are visiting the city.
Club’s Information Resources
Information resources of ‘Club IT’ include hardware, software, applications and network components. Applications are operated throughout the network making itself a crucial component of ‘Club IT’. Information systems of ‘Club IT’ include servers, databases and workstations. However, for better performance, appropriate maintenance is required for information systems and the network components to ensure efficiency and effectiveness. There should be two logical partitions for IT resource management i.e. the information technology department and the end-users. However, no standard menus are available to identify responsibilities for both the ‘IT department’ and ‘end-users department’. The division is usually determined by the size, nature and attitude of the organization headed for information technology, and the quantity of IT resources.
Club IT information resources consist of the intranet. The intranet is an in-house website. It operates in the organizations on a local area network (LAN) and serves the local staff only. Every small, medium and large organization consists of an intranet. There is a possibility of pages linked on the Internet. The intranet is not accessible to public networks. The club policies, news, schedules, training manuals, and meeting schedules are published on the intranet (Intranet definition from PC magazine encyclopedia).
Customer Orientation as Competitive Advantage
Organizations develop strategies to gain a competitive advantage over their competitors. They hunt to surpass their competitors in speed, cost and quality. Organizations gain pre-eminence by providing the same value as competitors at a lower price or may arraign high prices by providing unique services with greater value. Competitive advantage is achieved by toning opportunities with core competencies (Competitive advantage definition). Competitive advantage consent companies to control a market and generate larger-than-average profits. Club IT’s strategy should focus on customer orientation. More distinctively, Club IT should contemplate creating customer loyalty by utilizing web-based systems that allow personalizing one-to-one relationships with the club. Customer’s contentment is viable by making Club IT a safe place to go. Installation of facial software will stamp thugs. However, metal detectors will screen any probable troublemakers for weapons or sharp tools, enabling the club’s environment violence-free in order to retain its customers. Databases will store records for all the customers along with new right-to-privacy legislation directed to prevent any form of misuse of gathered information.
Conclusion
Like many organizations, Club IT should implement information technology to survive in today’s digital competitive market. More explicitly, Club IT's strategy should be aimed to achieve a competitive advantage over its competitors in the course of customer orientation. The secured databases required by the new technology should be handled by a system support specialist, considering the small size of Club IT. Read More